Lifecycle Marketer (Execution + Design) — Remote (Philippines)

Link to the application form and assessments: ----------

Location: Remote (Philippines)
Schedule: 5 business hours PH daytime + 3 hours overlap with U.S. Mountain Time, 8–11 AM MT / 9 PM–12 AM PH
Compensation: $7–$10 USD (starting hourly salary; reviewed after 3 months)
Benefits: PTO, paid U.S. holidays, $30/month healthcare reimbursement

About The Company
The company helps growth-stage SaaS companies turn users into activated, retained, and renewed customers through lifecycle marketing???email, SMS, in-app, and push. We bring Fortune 50 rigor to nimble teams: data-driven, automation-first, and AI-assisted execution. We build directly inside each client’s environment so they fully own their stack and assets, with a heavy emphasis on lifecycle and nurture marketing from first touch to renewal.

The Role (Executional, not client-facing—at least initially)
You’ll translate strategy into production-ready lifecycle programs, with a strong focus on designing, building, QA’ing, launching, and optimizing nurture sequences across email, in-app, push, and SMS—plus owning reporting and ongoing enhancements. You’ll work from brand guidelines, set up templates and components, and manage the work in Notion.
You’ll collaborate directly with the Founder (strategy owner) and move fast to get clients to a sustainable run-state.

What You’ll Do
Build & Execute
• Design and build multi-stage nurture sequences (prospect ? MQL, trial ? activation, post-purchase ? expansion/renewal, re-engagement/winback).
• Configure nurture automations with sensible cadences, frequency caps, and branch logic based on events/behavior.
• Set up segmentation and triggers for nurture cohorts (ICP, lifecycle stage, engagement level, product events).

Design & Templates
• Create new email components/templates from brand guidelines; maintain a reusable component library.
• Source/prepare assets; ensure accessibility, responsive behavior, and mobile-first layouts.

Deliverability & QA
• Apply deliverability best practices (SPF/DKIM/DMARC alignment awareness, list hygiene, warming, throttling).
• QA across devices/clients, links/UTMs, dynamic content, event logic, and guardrails (frequency caps, unsub flows).

Reporting & Optimization
• Report weekly on nurture funnel KPIs: open, click, click?activation, MQL?SQL, trial?paid, re-activation rate, and renewal.
• Build weekly/monthly reports; track delivery, engagement, and conversion KPIs; articulate insights and next tests.
• Recommend and run structured tests (subject/copy/layout, cadence, offers, timing, channel mix, journey branching); document learnings and roll out winners..

CRM & RevOps (HubSpot-centric)
• Manage lifecycle assets in HubSpot (or similar): lists, workflows, lifecycle stages, lead sources, lead routing.
• Keep CRM hygiene tight: deduping, field mapping, property audits, pipeline/report updates.

Project & Process
• Work and communicate in Notion (boards, SOPs, checklists) and Slack; meet daily/weekly SLAs.
• Use provided AI tooling to draft and iterate copy that matches brand voice.

Tools You’ll Use
• Automation/CRM: HubSpot (or similar), ---------- (or similar)
• Project/Docs: Notion, Google Workspace
• Design/Build: Figma, Stripo (email coding), basic HTML/CSS for email where needed
• Comms: Slack (Client also provides AI systems for copywriting support.)

Must-Haves (Dealbreakers if missing)
• Strong visual design for email and in-app (portfolio required).
• Hands-on platform experience in HubSpot and/or ---------- (automation + segmentation + events).
• Proven experience building and optimizing nurture programs (email/SMS/in-app) that move users between lifecycle stages.
• Email marketing & deliverability familiarity (list hygiene, warmups, domain reputation basics).
• Excellent written English (clear, concise, brand-aligned; can adapt voice using briefs).
• Efficiency under load—you can ship high-quality campaigns quickly during onboarding spikes.
• Experience working with software/SaaS lifecycles (prospect nurture, user activation/onboarding, renewal).

Nice to Have
• SaaS/agency background; experimentation frameworks; light JS for personalization; Zapier/API familiarity; basic SQL/Looker Studio; push/in-app SDK experience.

Success Looks Like (90-Day Outcomes)
• Time-to-ship: From brief ? approved creative ? live campaign ? 3 business days (typical scope).
• Throughput: 6–10 production assets/week (mix of emails/SMS/in-app), plus 1–2 journey updates.
• Quality: Zero critical QA defects post-send;