Part-Time Digital Marketing Manager – Ads, Email & Growth Strategy (NOT Social Media Posting)

We are seeking a part-time Digital Marketing Manager to own our growth strategy across paid ads, email, and funnels. This is not a social media posting or VA role — we already have a team for content creation and scheduling. Your expertise will be driving traffic, conversions, and measurable ROI through ads, email, and cross-channel campaigns.

Our brand is a culturally rooted lifestyle and publishing company focused on empowering and uplifting the African American community. Every campaign must be authentic, respectful, and aligned with our mission.

Responsibilities:

Plan, launch, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and other platforms

Set up and manage tracking (pixels, events, Google Analytics, retargeting)

Build and refine funnels to convert followers into paying customers

Plan and execute email/SMS campaigns (flows, automations, segmentation, A/B testing)

Use tools like Breakout Clips (and others you recommend) for campaign execution and optimization

Monitor KPIs and deliver weekly reports (CPC, CPM, ROAS, conversions, open/click rates)

Manage ad and email budgets effectively, with clear scaling recommendations

Collaborate with content team to align creative with our cultural brand strategy


Requirements:

3+ years in digital marketing (e-commerce or DTC strongly preferred)

Proven results scaling ad campaigns and funnels profitably (include results in your application)

Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, and Shopify

Hands-on experience with email platforms (Klaviyo, Mailchimp, or similar)

Strong knowledge of pixels, funnels, and analytics setup

Excellent English communication skills

Data-driven, proactive, and able to recommend tools and strategies

Ability to authentically connect with and market to the African American community through respectful, culturally rooted messaging


Nice to Have:

Experience with Print-on-Demand / Shopify stores

Familiarity with SMS marketing

Knowledge of CRO (conversion rate optimization) tactics


Work Setup:

Remote, part-time

Must overlap at least 2–3 hours with U.S. PST for meetings

Growth opportunities and performance bonuses


How to Apply:

Send your application with:

A short intro of your marketing background

Examples of campaigns you managed, including results (ROAS, CPC, conversion rates, email performance, etc.)

Tools you’ve used (and new ones you recommend)

How many hours per week you estimate this role will require to deliver results

Confirmation that you understand this role is for strategy, ads, and email — not social media posting

One example of how you would ensure campaigns remain authentic to a cultural brand rooted in the African American community