Social Media Advertising Specialist - Meta Ads & Boosted Posts

Position Overview
We're seeking a results-driven Social Media Advertising Specialist to manage and optimize our Meta advertising campaigns across Facebook and Instagram. The ideal candidate will have proven experience in creating high-converting ad campaigns and maximizing ROI through strategic audience targeting and creative optimization.

Key Responsibilities
Develop and execute comprehensive Meta advertising strategies

Create, manage, and optimize Facebook and Instagram ad campaigns

Design effective boosted post strategies to increase organic reach

Conduct A/B testing on ad creatives, copy, and targeting parameters

Monitor campaign performance and provide detailed analytics reports

Manage advertising budgets and ensure optimal cost-per-acquisition

Stay current with Meta's advertising policies and platform updates

Required Qualifications
2+ years of hands-on experience with Meta Ads Manager and Business Suite

Proven track record of managing ad budgets of $10K+ monthly with demonstrable ROI

Meta Blueprint certification or equivalent platform expertise

Strong analytical skills with experience in Google Analytics, Facebook ----------

Proficiency in creative tools (Canva, Adobe Creative Suite, or similar)

Understanding of conversion tracking, pixel implementation, and attribution models

What We Look For
Portfolio of successful campaigns with specific metrics (CTR, CPC, ROAS, conversion rates)

Experience with audience segmentation and custom/lookalike audience creation

Knowledge of Facebook Pixel setup and conversion tracking

Ability to write compelling ad copy that drives engagement and conversions

Understanding of organic social media to complement paid strategies

Data-driven mindset with ability to interpret performance metrics and optimize accordingly

Preferred Experience
Experience with e-commerce or lead generation campaigns

Understanding of sales funnel optimization

Experience with marketing automation tools

Key Performance Indicators
Campaign ROAS (Return on Ad Spend)

Cost per acquisition/conversion

Click-through rates and engagement metrics

Budget efficiency and spend optimization

Important :
To qualify, Attach 2 minute video of yourself explaining why will you be a good fit for the position.
Attach a copy of your CV.
Put SILVERMETA as the "subject"
"Failure to do this won't be qualified."