Digital Marketing & Growth Specialist

Join Waka Campa as Our Digital Marketing & Growth Specialist!

Waka Campa isn't just another campervan rental company; we're a rapidly growing, tech-driven business that's redefining the industry. Our ambition? To build the most scalable, customer-centric, and efficient campervan rental company in the world. To achieve this, we need exceptional talent, and that includes you!

We're on the hunt for a Digital Marketing & Growth Specialist to drive our online presence and customer acquisition efforts. This is a pivotal role for someone who thrives at the intersection of creativity, data, and technology, helping us reach new audiences and convert them into happy Waka Campa adventurers.

*What You'll Own*

As our Digital Marketing & Growth Specialist, you'll be responsible for a diverse range of initiatives designed to boost our brand visibility and attract more customers. You'll work closely with the CEO (Head of Growth) and the Head of Operations to execute strategies that have a direct impact on our success.

*Your responsibilities will include*

- Website Optimization: Continuously improving our Webflow website for user experience, performance, and conversion.

- Search Engine Mastery: Enhancing our visibility through Search Engine Optimization (SEO) and staying ahead with Generative Engine Optimization (GEO) strategies to capture evolving search trends.

- Paid Advertising Management: Planning, executing, and optimizing campaigns across platforms like Google Ads, ensuring maximum ROI.

- Social Media & Content: Developing and managing engaging content for our social media channels (Instagram, TikTok, etc.) and running effective Social Media Ads.

- Partnership Development: Identifying, nurturing, and managing relationships with travel influencers and travel agents to expand our reach and bookings.

- Performance Tracking: Monitoring and analyzing the effectiveness of all marketing initiatives, making data-driven adjustments to improve outcomes.

*What We're Looking For*

We're seeking a proactive and results-oriented digital marketer with a passion for growth and a knack for all things online. You'll need:

Digital Marketing Acumen: Proven experience across various digital marketing channels, including SEO, paid ads, and social media.

Webflow Familiarity: Experience with or a strong ability to quickly learn and manage a website built on Webflow.

Analytical Mindset: Comfortable with data analysis to inform decisions and optimize campaigns.

Creative & Strategic: The ability to develop engaging content and identify new growth opportunities.

Relationship Builder: Excellent communication and interpersonal skills for managing partnerships.

Autonomous & Driven: Capable of managing multiple projects independently in a fast-paced environment.

*Why Join Waka Campa?*

You'll be part of a small, fast-growing team where your contributions have a direct and significant impact on our brand and bottom line. We believe in efficiency, automation, and continuous improvement, and you'll play a key role in bringing these principles to life as we build the most efficient campervan rental company in the world.

*Application Instructions*

If you are interested and would like to be considered for our interview process, please include the following in your application:

1. Describing what you are most interested about in this job.
2. How do you think AI impacts a business such as ours?
3. Indicate what your salary requirements are.

NOTE: Only candidates who follow application instructions will be considered