Content Planner & Social Media Engagement Coordinator

We are seeking a highly organized, detail-oriented, and creative tea ---------- mber to help us plan, schedule, and manage social media content while also fostering strong community interactions. In this role, you’ll work with multiple brands, balancing content strategy and planning with daily engagement to ensure audiences feel seen, heard, and connected.

This is not a content creation or editing role. You’ll work with raw materials provided by clients and direct them through planning, copywriting, scheduling, and engagement.


Key Responsibilities

Content Planning & Coordination
• Create and manage detailed monthly and weekly content calendars for multiple brands using spreadsheets.
• Write compelling captions, calls-to-action, and select hashtags aligned with each brand’s unique voice.
• Generate creative Reel ideas with clear descriptions and filming instructions.
• Schedule posts in Meta Business Suite according to approved calendars.
• Collaborate with our editor to provide precise creative direction.
• Stay on top of social trends and adapt them to fit each brand’s tone and visual style.
• Use AI tools to support brainstorming, structuring, and workflow efficiency, always ensuring final content is polished, human, and brand-specific.

Engagement & Community Building
• Respond to DMs and comments promptly with an on-brand, friendly tone.
• Welcome new followers and start meaningful conversations.
• Engage with other accounts (likes, comments, DMs) to build community and increase visibility.
• Repost relevant stories from our audience or aligned brands.
• Post stories provided by our design team based on the content calendar.
• Escalate questions or concerns to the appropriate tea ---------- mbers.



Requirements
• Perfect written English with the ability to shift tone for different brands.
• Proven experience in content planning, copywriting, and social media engagement.
• Strong knowledge of Instagram and Facebook trends, especially Reels and short-form video.
• Familiarity with Meta Business Suite, Google Suite (Docs, Sheets, Drive), and Slack.
• Professional use of Instagram and Facebook with a strong sense of brand tone and audience care.
• Creative and critical thinking with excellent organizational skills.
• Availability during U.S. business hours.
• Ability to use AI intelligently as a support tool for brainstorming and efficiency, not as a replacement for your own creativity. You must know how to refine AI output so it feels natural, strategic, and tailored to the brand.



What We Offer
• Flexible remote work.
• Steady workload with a clear structure.
• Collaborative, friendly team environment.
• Opportunity to grow into other marketing support roles.



Mandatory Steps To Apply
1. Send your resume, hourly rate expectation, and weekly availability.
2. Share examples of content calendars, captions, and Reel ideas you’ve created.
3. Include a sample message you would send to a new Instagram follower.
4. Write a short paragraph explaining how you use AI in your creative process while keeping content authentic and on-brand.
5. Complete the Application Test Task below.



Application Test Task

Scenario:
You are working with a women-owned permanent jewelry brand. Their voice is: chic, confident, approachable, and a little playful. They don’t use emojis at the start of captions, and they keep the tone modern but not “chatbot-y.”

Raw material (provided by client):
• Video clip of a bracelet being welded on a customer’s wrist.
• Customer says: “I’m so excited, I’ve been waiting weeks for this!”
• Goal: Drive Instagram engagement + encourage bookings.

Task Instructions:
1. AI Draft: Use any AI tool you like to generate 3 caption ideas for this post. Paste the raw AI output exactly as it comes.
2. Your Refinement: Choose 1 caption idea and edit it into your final polished version.
3. Your Explanation: In 3–4 sentences, explain how you used AI in your process, what changes you made, and why those changes make it stronger and more on-brand.