Build Automated Lead Prospecting & Outreach System for Website Agency

I need a fully automated workflow that can continuously prospect, qualify, and email potential clients.

Here’s how the system should work, step by step:

1. Prospecting (Lead Capture)

Continuously find small businesses online (restaurants, salons, service providers, contractors, etc.).

Pull their website URLs + contact details (business name, email, phone if available).

Save them into a centralized database/CRM.

2. Verification (Business Status Check)

Confirm the business is still active/operational (cross-check with Google Maps or another reliable method).

Remove or ignore closed businesses.

3. Website Audit (Qualification)

Automatically check each website for issues such as:

Mobile performance (site speed, mobile-friendly).

SEO basics (metadata, structure).

Outdated tech/design (e.g., no HTTPS, old WordPress/jQuery, no schema tags, no social/OG tags, copyright year very old).

Score the website and mark it as “Qualified” if it meets the criteria for outreach.

4. Personalization (Sales Notes)

For each qualified lead, generate 2–3 specific notes about what’s wrong with their site (e.g., “site loads slowly on phones,” “not secure with HTTPS,” “no booking system”).

Add a one-line explanation of why fixing these issues matters (trust, conversions, visibility).

5. Outreach (Email Sequence)

Send a professional, automated email sequence:

Intro email with the personalized notes.

Follow-up #1 (short check-in after 2–3 days).

Follow-up #2 (value-add message after 5–6 days).

Breakup email (polite opt-out after ~7–10 days).

Sequence should automatically stop if the person replies or unsubscribes.

6. Tracking & Compliance

Every email and outreach attempt should be logged in the system.

Track lead status (NEW ? QUEUED ? SENT ? REPLIED ? DO_NOT_CONTACT).

Maintain a suppression/unsubscribe list so no one gets emailed again if they opt out.

Include proper unsubscribe link + footer in all emails to remain compliant.

Deliverables

A working, end-to-end system that runs continuously without manual work.

Central dashboard/database to see leads, their website scores, outreach stage, and email history.

Documentation (short Loom + notes) so I can operate the system myself after handoff.

Skills Needed

Workflow automation / API integrations

Lead generation + data enrichment


Email outreach automation

CRM/database setup (Airtable, HubSpot, or custom)


Email deliverability best practices

What I’m Looking For

I don’t require specific tools — you can choose the best tech stack (no-code or custom code).

The priority is a reliable system that prospect, verifies, qualifies, personalizes, and emails leads automatically.

Clear communication and a solution I can easily run after setup.

Budget & Timeline

Flexible budget depending on experience and quality of solution.

Target delivery: within 2 weeks.