Real Estate Marketing Specialist & Lead Generation VA

POSITION OVERVIEW
We are seeking an experienced Real Estate Marketing Specialist to support two business verticals: SureClose (agent recruitment) and Velar (buyer/seller lead generation). This is a full-time remote position working Wednesday through Sunday, aligned with Phoenix, Arizona time zone for optimal weekend engagement.

Salary Range: $4-8 USD per hour ($640-$1,280 per month)
Schedule: Wednesday - Sunday, 40 hours/week
Time Zone: Must accommodate Phoenix, Arizona hours

ABOUT OUR COMPANIES
SureClose: Growing real estate company focused on recruiting top-performing agents as ambassadors
Velar: Lead generation business with 50,000 verified buyer/seller contacts focusing on assumable mortgage opportunities

PRIMARY RESPONSIBILITIES

Lead Generation & Campaign Management
- Create and manage lead conversion campaigns in Brivity CRM
- Develop nurture campaigns for prospects not yet ready to convert
- Execute A/B testing strategies to optimize campaign performance
- Manage digital outreach through Facebook/Instagram for Velar contacts
- Conduct LinkedIn outreach for SureClose ambassador recruitment
- Create targeted messaging campaigns for assumable mortgage opportunities

Content Creation & Management
- Design marketing materials using Canva with strong visual marketing principles
- Create and distribute monthly newsletters via Brevo or Brivity
- Manage complete YouTube workflow: upload videos, create thumbnails, write SEO-optimized titles, descriptions, and tags
- Leverage AI tools for content optimization

Lead Nurturing & Conversion
- Manage all digital communications through Brivity and Gmail inboxes
- Initiate and manage text-based conversations with prospects
- Qualify leads through strategic questioning
- Schedule appointments directly to company calendars
- Create and manage automated follow-up sequences

Data Management & Reporting
- Upload and segment contact lists
- Manage image hosting through Imgur for dynamic campaigns
- Provide daily summaries and weekly performance reports by category
- Track and analyze campaign metrics using ----------
- Maintain organized lead databases and conversion tracking

REQUIRED QUALIFICATIONS

Must-Have Experience
- 3+ years experience with real estate CRMs (Brivity knowledge preferred but willing to train the right candidate)
- Proven track record in real estate lead generation and nurturing
- Facebook/Instagram marketing campaign experience
- LinkedIn outreach and prospecting experience
- Email marketing platform experience (Brevo preferred)
- Canva proficiency with demonstrated design skills

Technical Skills
- YouTube optimization and SEO best practices
- A/B testing and campaign optimization
- Basic automation tools (Zapier experience a plus)
- Project management tools ( ---------- experience preferred)
- Text-based lead nurturing and appointment setting

Soft Skills
- Excellent written English communication
- Strong attention to detail and organization
- Self-motivated with ability to work independently
- Results-oriented mindset with focus on conversion metrics
- Adaptable to new tools and platforms

SUCCESS METRICS
- Generate 3-4 qualified agent prospects weekly for SureClose ambassador program
- Generate 5-10 qualified buyer/seller leads weekly from Velar contact list
- Maintain high engagement rates across all digital campaigns
- Successfully schedule appointments through text-based nurturing
- Deliver consistent daily summaries and comprehensive weekly reports

PREFERRED QUALIFICATIONS
- Experience with assumable mortgage marketing
- Knowledge of US real estate compliance requirements
- Previous experience with lead qualification and scoring
- Graphic design background beyond Canva
- Experience with competitive analysis and market research

WORK MONITORING & PAYMENT STRUCTURE
IMPORTANT: We use time tracking software (such as ScreenshotMonitor) to monitor hours worked specifically within our business systems and tools. Payment will be based solely on verified hours spent working in our platforms (Brivity, Canva, social media accounts, etc.). Only productive work time in our systems will be counted toward your weekly pay.

APPLICATION REQUIREMENTS
Please include in your application:
1. Portfolio of Canva designs you've created for real estate marketing
2. Case study of a successful real estate lead generation campaign you've managed
3. Explanation of how you would approach A/B testing a Facebook campaign for assumable mortgages
4. Examples of your text-based lead nurturing approach
5. References from previous real estate clients or employers

WHAT WE OFFER
- Competitive hourly rate based on experience ($4-8/hour)
- Transparent time tracking system ensuring fair payment for productive work
- Flexible remote work environment
- Opportunity to work with innovative real estate marketing strategies
- Wednesday-Sunday schedule allowing for traditional weekends off
- Growth potential as our businesses expand
- Access to cutting-edge marketing tools and platforms

NEXT STEPS
If you meet our requirements and are excited about driving growth in the real estate industry through digital marketing excellence, we want to hear from you!

IMPORTANT: Only candidates with proven real estate CRM experience and demonstrated lead generation success will be considered. Please ensure your application includes all required portfolio items and examples.