Social Media & Influencer Marketing Manager

Role Overview:
This role combines hands-on social media management with the creation and execution of a full influencer seeding and partnership program. You’ll be responsible for growing our community, amplifying our brand voice, and driving measurable sales through social and influencer channels.

Key Responsibilities:

Social Media Management

Own the content calendar across TikTok, Instagram, and other relevant platforms

Create, schedule, and publish engaging content that reflects the brand voice

Monitor trends, adapt strategies, and optimize posts for maximum reach and engagement

Manage community interactions (DMs, comments, UGC) to foster relationships

Influencer Program Development

Build and launch an influencer seeding program from scratch

Identify, vet, and outreach to micro and macro influencers that align with the brand

Negotiate partnerships, gifting, and affiliate deals with creators

Track influencer performance (reach, engagement, conversions) and optimize strategy

Develop scalable processes for ongoing influencer outreach and relationship management

Analytics & Growth

Track KPIs for both social media and influencer programs

Provide insights and recommendations based on campaign performance

Experiment with new content formats, collaborations, and growth tactics

Qualifications:

2–4 years of experience in social media management, influencer marketing, or community building

Strong understanding of TikTok, Instagram, and emerging social platforms

Experience working with influencers (outreach, contracts, gifting, and affiliate programs)

Data-driven mindset with ability to track ROI and optimize campaigns

Excellent communication and copywriting skills

Creative, scrappy, and excited about building a program from the ground up