Lead Generation Specialist

Porchlight Productions is a fast-growing video production company based in Georgia, USA. We create high-quality commercials, brand films, and social media content for small and mid-sized businesses. We’re looking for a detail-oriented, proactive Lead Generation Specialist to help us build prospect lists, reach decision-makers, and fill our pipeline with warm leads.

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Role Overview

Your main responsibility will be to identify, qualify, and manage potential client leads for Porchlight Productions. This role is ideal for someone who loves research, enjoys finding opportunities, and wants to play a key part in helping a creative company grow.

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Key Responsibilities
• Research and build targeted prospect lists based on our Ideal Customer Profile (ICP)
• Source accurate contact information (email, LinkedIn, company data, etc.)
• Use tools like LinkedIn Sales Navigator, Apollo, or similar platforms
• Manage and update leads in our CRM
• Send initial outreach messages or emails (templates provided)
• Track campaign performance and report weekly metrics
• Research markets, competitors, and industry trends
• Provide recommendations to refine targeting and outreach

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Requirements
• Proven experience in lead generation, sales support, or virtual assistance
• Strong research and data entry skills with high attention to detail
• Excellent written English and communication skills
• Familiarity with LinkedIn, CRMs, and email automation tools (bonus)
• Self-motivated, organized, and able to work independently
• Reliable internet connection and ability to work U.S. hours for check-ins

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Preferred Skills (Nice to Have)
• Experience in B2B marketing or agency sales
• Knowledge of creative, marketing, or video production industries
• Ability to write engaging outreach messages
• Help manage content calendar (social media posting for authority)
• Build prospect lists for paid ads retargeting
• Keep tabs on LinkedIn activity of top leads

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What We Offer
• Flexible remote work
• Long-term growth potential with a creative company
• Training and support to help you succeed
• Opportunity to be a key part of a small, high-performing team