SEO and Content Creator

Key Responsibilities
???? SEO Strategy & Optimization

Conduct keyword research, competitor analysis, and industry trend tracking.

Optimize website structure, metadata, internal linking, and site speed.

Implement and manage on-page and off-page SEO strategies.

Monitor and improve rankings, traffic, and conversions using Google Analytics, Google Search Console, and other SEO tools.

Develop local SEO strategies to target Williamson County, TN, and surrounding areas.

?? Content Creation

Write and edit SEO-friendly blog posts, website copy, and landing pages.

Create compelling content for email campaigns, newsletters, and lead magnets.

Develop engaging captions, graphics, and video concepts for social media.

Collaborate with designers and marketing team to produce branded visuals.

Maintain a consistent brand voice across all platforms.

???? Analytics & Reporting

Track SEO KPIs and provide actionable insights on campaign performance.

Perform content audits to identify opportunities for growth and improvement.

Adjust strategies based on analytics to meet lead generation goals.

Qualifications

Proven experience in SEO strategy, keyword research, and content marketing.

Strong writing and editing skills with an eye for detail.

Proficiency with SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Search Console).

Understanding of WordPress, Squarespace, or similar CMS platforms.

Experience creating content for multiple formats: blogs, email, video, social.

Familiarity with construction, home improvement, or design industries (preferred, not required).

Strong organizational skills, creativity, and ability to work independently.