Graphic Designer (Performance Marketing Creatives

About Us:
We’re an Australian bedding brand. Our products combine performance, sustainability, and a premium aesthetic.

Role Overview:
We’re looking for a part-time graphic designer with strong creative direction skills to help us design performance ad creatives for Meta Ads. This role isn’t just about copying inspiration - we need someone who can take broad ideas, interpret marketing angles, and come up with original concepts that perform well while staying aligned with our brand.

We’ll start with ~1 day per week (approx. 8 hours), with the opportunity to increase hours and responsibilities if it’s a good fit. Down the track, this may include creating graphics for social content, emails, and other brand assets - so wider skills here will be highly valued.

Responsibilities:
- Create weekly static ad creatives optimised for Meta performance marketing.
- Generate original concepts from broad creative ideas (not just copy existing inspiration).
- Collaborate on ad hooks, messaging angles, and layouts with the creative director.
- Ensure all designs are polished, on-brand, and tailored for Meta Ads specs.
- Deliver a set number of ad creatives per week (e.g. 3–5 new concepts).

Requirements:
- Strong experience in Figma and/or Adobe Creative Suite (Photoshop, Illustrator).
- Demonstrated ability to contribute conceptual input, not just execution.
- Portfolio showing ad creatives or performance-driven design work.
- Understanding of performance marketing and design for conversions (Meta Ads experience preferred).
- Attention to detail and ability to follow brand guidelines.
- Excellent communication skills in English.
- Proactive, reliable, and able to work independently.

Nice to Have (Not Required):
- Ecommerce or DTC brand experience.
- Knowledge of A/B testing and creative optimisation.
- Motion graphics/basic video editing.