Google Ads Strategy & Campaign Manager

We are looking for an experienced professional to create and manage a comprehensive strategic plan for our Google Ads campaigns. The initial focus of this role will be developing a documented upfront plan outlining every area that can and should be tested, including (but not limited to):

Split testing ad copy, landing pages, images, and videos

Keyword and negative keyword research & testing

Targeting locations and audience segmentation

Campaign bidding strategies (CPA, CPC, ROAS, etc.)

You will also be responsible for mapping out 3-month testing goals with clear milestones to guide ongoing optimization and ensure that every dollar invested is tracked, measured, and reinvested strategically into business growth.

This role will suit someone with proven experience running Google Ads campaigns, combined with web development and/or landing page optimization skills. The ideal candidate can also create high-performing ad copy themselves, or collaborate effectively with a copywriter to produce what’s needed.

You will be helping us drive leads and sales for our international plumbing business, so a strong understanding of ROI-driven advertising and performance marketing is essential.