Marketing Coordinator

About the Role:
The Marketing Coordinator will work directly under the department head and be responsible for independently managing and updating the company website, creating and scheduling content for social media platforms, and designing and executing holiday and other email campaigns through Mailchimp. This role also includes supporting lead management by tracking and organizing follow-ups and notes, as well as assisting with marketing reports and overall communication alignment. The Marketing Coordinator will be expected to take ownership of digital presence initiatives while collaborating closely with leadership to ensure consistent branding, engagement growth, and campaign success.

Key Responsibilities:

1. Website Management
- Manage and update the company website independently.
- Keep portfolio and division pages current with fresh updates.
- Ensure SEO optimization and monitor site performance.
- Track Mailchimp forms and lead generation tools for functionality.
- Maintain backend code, cache, and plugin usage for optimization.
- Use AI tools (including ChatGPT) to improve workflows, enhance website content, and automate tasks.

2. Social Media Content & Management
- Plan, create, edit, and schedule engaging content across platforms.
- Transform Dropbox raw media into polished posts, reels, time-lapse videos, and blogs.
- Write SEO-optimized blog posts and platform-specific captions.
- Develop and manage a content calendar at least one month ahead.
- Engage with comments, messages, and business accounts to boost visibility and insights.
- Design and schedule email campaigns (holiday, promotional, etc.) in Mailchimp, with performance tracking.
- Use AI tools (e.g., ChatGPT) for captions, copywriting support, and streamlined content creation.

3. Lead Support & Follow-Ups
- Log, update, and track leads in Trello and other systems.
- Record and organize notes from lead communications.
- Support follow-up strategies in collaboration with sales.
- 4. Communication & Collaboration
- Provide consistent updates and reports to department leadership.
- Prepare performance reports on Google campaigns and social media.
- Collaborate closely with tea ---------- mbers to align marketing with sales initiatives.

5. Applications and Systems Used
- Buffer
- Canva
- Trello
- Google Suite
- Dropbox
- Microsoft Teams
- WordPress & Plugins, SiteGround
- ChatGPT
- Instagram, Facebook, LinkedIn, Pinterest, YouTube
- Linktree
- Mailchimp
- ChatGPT and AI

Essential Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred (or equivalent work experience).
- Experience: 1–3 years in digital marketing, website management, or social media management.
- Technical Proficiency: Hands-on experience with WordPress (backend management, plugins, SEO tools) and major social media platforms.
- Content Creation: Demonstrated ability to write, edit, and optimize content for both websites and social media.

Core Skills
1. Website Management
- Proficiency in WordPress (themes, plugins, cache management, SEO optimization).
- Knowledge of hosting platforms (e.g., SiteGround) and website performance optimization.
- Basic coding knowledge (HTML/CSS/JavaScript) is a plus.
2. Social Media & Content Creation
- Strong skills in designing and editing content using Canva (graphics, posts, reels, blogs).
- Experience with content scheduling tools (e.g., Buffer).
- Ability to develop and maintain a content calendar at least one month ahead.
- Understanding of platform-specific strategies for Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
- SEO knowledge for blog posts and captions.
3. Email & Campaign Management
- Skilled in creating, designing, and tracking campaigns in Mailchimp.
- Experience with audience segmentation, scheduling, and analyzing campaign performance.
4. AI Tools
- Ability to leverage ChatGPT and similar AI platforms for copywriting, content ideation, automation, and workflow enhancement.
5. Lead & Project Support
- Familiarity with Trello for lead tracking and task management.
- Strong organizational skills for documenting lead communications and follow-up activities.

Analytical & Reporting Skills
- Ability to track, interpret, and present performance data for social media and Google campaigns.
- Competence in analyzing insights to recommend strategy adjustments.

Personal Attributes
- Creative thinker with strong attention to detail.
- Excellent written and verbal communication skills.
- Highly organized, proactive, and capable of managing multiple tasks.
- Strong collaboration skills, with the ability to align marketing efforts with sales initiatives.
- Adaptability and eagerness to learn new tools, trends, and AI-driven solutions.

Working Hours:
Monday - Friday 8:00 AM - 4:30 PM EST

How to Apply (Follow These Steps Exactly):
Step 1 – Mandatory Assessments (first thing to do):
Take a DISC assessment: Link: ----------
and the EF SET English test: Link: ----------
Upload your official results (PDF or screenshot) to a cloud folder (Google Drive/Dropbox) and set the permissions to Anyone with the link can view.

Step 2 – Email Your Application:
Send ONE email to ----------
and cc: ----------
with:

Subject: Marketing Coordinator – [Your Full Name]

Body/Attachments:
- Shareable links to your DISC and EF SET results
- Resume/CV (PDF)
- Portfolio or samples (links are fine)

Only applications that include the DISC + EF SET links will be processed.

Next Steps:
Qualified applicants will receive a short content task followed by an interview.