Creative Strategist

Job Title: Creative Strategist (Meta Ads – India Market)

About Us
We are a fast-scaling e-commerce brand in India, running high-volume Instagram & Facebook ads. Our mission is simple: create scroll-stopping creatives that not only look amazing but drive conversions.

Role Overview
We are looking for an experienced Creative Strategist who understands the Indian consumer mindset and can deliver high-performing ad angles for Meta Ads. You’ll be the idea engine—researching, conceptualizing, and testing creative strategies that boost CTR, reduce CPA, and scale winning campaigns.

Responsibilities

Research Indian consumer psychology, trends, and competitors to spark ad ideas.

Create hooks, angles, and storyboards for Facebook/Instagram ads (UGC, ---------- -style, direct-response, etc.).

Work with video editors and copywriters to bring ideas to life.

Analyze ad performance and suggest creative optimizations.

Build a testing framework for creatives (A/B hooks, formats, offers).

Requirements

2+ years of experience in Meta ads creative strategy (India market preferred).

Strong knowledge of direct-response advertising and what makes an ad perform in India (hooks, emotional triggers, cultural cues).

Ability to craft briefs that editors can easily execute.

Past work/portfolio of ad campaigns that delivered results (please share).

Up-to-date with Instagram Reels + FB creative trends.

Nice to Have

Experience scaling D2C/e-commerce brands in India.

Understanding of Hinglish storytelling & ---------- culture.

Knowledge of frameworks like AIDA, PAS, Breakthrough Advertising.

Why Join Us

Opportunity to work with a fast-moving Indian e-com brand.

Creative freedom—your ideas will be tested at scale fast.

Competitive pay with growth opportunities.

Direct collaboration with founders & media buyers.

How to Apply
Send us your portfolio of top-performing FB/IG ads you strategized (with metrics if possible). Bonus if you can share 2–3 quick ad angles you’d test for an Indian audience.