YouTube Channel Manager and Growth Lead

Warm welcome and thank you for considering this role. We are ready to relaunch our YouTube presence and would love a partner who can lead strategy and execution with excellence and heart. Our goal is simple. Educate. Build trust. Generate qualified leads for our sleep program.

Mission

Own and grow a single flagship YouTube channel that blends expert educational content and compelling client stories to drive measurable leads for Sleep Science Academy. You will consolidate two existing channels into one thriving hub, create a consistent content engine, and turn viewers into subscribers and subscribers into clients.

Success looks like

One consolidated channel that clearly represents Sleep Science Academy

Consistent weekly long form uploads plus regular Shorts and community activity

Rising performance across click through rate watch time and returning viewers

Clear lead tracking from YouTube to our website and CRM with visible pipeline impact

A friendly expert brand voice that makes viewers feel seen supported and motivated

Core responsibilities

Channel consolidation and relaunch

Audit both channels content analytics branding and audience

Choose the older channel with about eighteen thousand subscribers as the flagship then align branding with Sleep Science Academy

Build a migration plan for existing testimonial videos from the newer channel

Refresh or lightly re edit before uploading to the main channel to avoid duplicate content detection

Create themed compilation cuts of testimonials where helpful

Publish a clear announcement on both channels and via community posts that all new content will live on the flagship channel

Update channel art trailer about section links default upload settings end screens and cards

Content strategy and production workflow

Define three to five content pillars for search driven education for example insomnia coaching science of sleep routines recovery and environment

Create a ninety day editorial calendar

Long form weekly videos that answer real search intent

Three to seven Shorts per week that repurpose hooks facts and tips

Monthly live Q and A to deepen trust and gather FAQs for future videos

Develop scripts and outlines with strong hooks proof and clear calls to action

Oversee editing pacing pattern interrupts captions b roll and on screen graphics

Design high performing thumbnails and test variations

Maintain organized libraries for footage b roll music graphics and testimonial clips

SEO and discoverability

Perform keyword research and map topics to funnel stages awareness consideration decision

Optimize titles descriptions chapters tags and playlists

Implement strong internal linking with cards end screens and playlist paths that guide viewers from Shorts to long form to booking pages

Build series and playlists for bingeable viewing such as Start sleeping better in fourteen days or Science explained

Lead generation and conversion

Place clear calls to action in videos descriptions pinned comments and end screens

Use tracking links to attribute clicks from each video to the correct landing page and offer

Coordinate with our web and CRM to capture UTM data and report lead quality and close rate

Create simple lead magnets such as sleep checklist or mini email course and test which convert best from YouTube traffic

Analytics and continuous improvement

Own a weekly scorecard

Views impressions click through rate average view duration retention curves traffic sources subscriber gain return viewers landing page clicks leads and bookings

Run ongoing split tests for titles thumbnails hooks and format

Present monthly insights and action plans

What we tried what we learned what we will change next

Community building and brand care

Reply to comments highlight questions in future videos and post weekly community updates and polls

Ensure testimonial and claims language stays accurate ethical and aligned with platform rules

Maintain a warm helpful and encouraging voice that reflects our care for people who are struggling with sleep

Required experience

Proven growth of a YouTube channel from low to mid six figure monthly views with documented impact on leads or revenue

Hands on skill across strategy scripting editing thumbnail design SEO and analytics

Strong command of retention focused editing and storytelling for health education

Experience consolidating or relaunching channels and communicating change to subscribers

Comfort setting up tracking links analytics dashboards and simple funnel reporting

Excellent writing and on brand communication skills

Nice to have

Background in health wellness or patient education

On camera coaching and interview skills

Familiarity with live streaming workflows and community moderation

Tool stack you are fluent in

YouTube Studio and Advanced Analytics

Keyword tools such as TubeBuddy or vidIQ and Google Trends

Editing tools such as Adobe Premiere Pro Final Cut Pro or CapCut

Design tools such as Canva or Adobe Express for thumbnails

Airtable Notion or similar for editorial calendars and asset management

Google Analytics and basic UTM tracking

Descript for transcripts and repurposing

Sample ninety day plan

Days 1 to 14

Channel and content audit competitor and keyword analysis brand alignment plan

Consolidation blueprint and communication plan

Tracking links and baseline dashboards created

Draft twelve long form topics and thirty Shorts hooks

Days 15 to 45

Relaunch the flagship channel with new trailer and community announcement

Publish the first four long form videos and twelve to twenty one Shorts

Re edit and upload two testimonial compilations

First live Q and A and community poll

First monthly insights report and adjustments

Days 46 to 90

Maintain weekly long form cadence and Shorts rhythm

Expand playlists and series paths to guide binge viewing

Two more live sessions and one collaboration or expert interview

Present conversion report that connects videos to leads and bookings

Propose next quarter roadmap with experiments and target metrics

Key performance indicators

Click through rate target six to ten percent on new uploads after two weeks

Average view duration target at least forty percent of video length

Return viewers up and to the right month over month

Weekly publish consistency one long form and three to seven Shorts

Lead conversions from YouTube measured and reported every month with named videos credited

Subscriber growth reactivation of legacy subs and steady net gain

Working style

Proactive communicator who brings solutions and ideas

Hospitable brand steward who cares deeply about the viewer experience

Comfortable owning outcomes and iterating quickly based on data

Thrives in a collaborative environment and can manage contractors as needed for editing or design

How to apply

Please send

A short note on why you are excited to help people sleep better

Three YouTube case studies with before and after metrics and links

Two thumbnails you created that drove strong click through and a sentence on why

A one page plan for our first four uploads including working titles hooks and a simple call to action strategy

Compensation is competitive and based on experience. Open to retainer or part time with clear deliverables. Remote friendly.

If you bring the strategy and care we bring the mission and the audience that needs it. Let us help people sleep again together.