Social Media Manager

Are you passionate about social media, community building, and festive decor? St. Nick’s Christmas Lighting & Decor is seeking a talented Social Media Manager to join our team remotely. This position offers the opportunity to work independently, driving engagement and expanding our brand presence globally. **Please note, we do *require* our remote employees to use the TimeProof app provided by OnLine Jobs.**


Key Responsibilities:

Content Creation
- Design and curate engaging seasonal content, aligning with key events such as Christmas in July and Black Friday.
- Develop creative posts showcasing our holiday lighting and decor products, optimized for platforms like Instagram Stories, Reels, and Pinterest.
- Craft compelling holiday-themed campaigns to build anticipation and drive sales during peak seasons.
- Stay updated on social media trends and insights to refine content strategies.
- Collaborate with our Content Writer/SEO Specialist to promote blog content and product features effectively.

Community Building & Engagement
- Foster community engagement through interactive Q&As, polls, and user-generated content initiatives.
- Encourage customer participation with hashtag challenges and feature customer setups using our products.
- Actively participate in and monitor discussions within Christmas decor communities.
- Manage brand reputation by promptly responding to comments and messages across all platforms.

Outreach & Networking
- Initiate outreach with potential clients, collaborators, and influencers for partnerships and co-branded campaigns.
- Maintain relationships with industry contacts and client base, ensuring ongoing engagement and feedback.

Campaign Development & Execution
- Strategize and execute organic and paid social media campaigns to enhance brand visibility and drive conversions.
- Conduct A/B testing on content formats and campaign strategies to optimize performance.
- Create campaign-specific landing pages and monitor their effectiveness via social media analytics.

Analytics & Reporting
- Generate custom reports detailing campaign performance, engagement metrics, and audience insights.
- Utilize analytics tools to track KPIs and derive actionable insights for continuous improvement.

What We’re Looking For:
- Proven experience as a Social Media Manager or similar role, ideally in a remote setting.
- Demonstrated ability to foster online communities and drive meaningful interactions.
- In-depth knowledge of Pinterest, Facebook, and Instagram algorithms and best practices.
- Proficiency in graphic design and video editing tools for content creation.
- Strong communication skills for crafting brand-aligned captions and engaging with diverse audiences.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Question for Applicants:
In your experience, what strategies have you found most effective in growing engagement and community interaction on social media platforms?


Join Us:
If you’re passionate about social media, holiday decor, and enjoy working independently in a global setting, we invite you to apply! St. Nick’s Christmas Lighting and Décor is dedicated to crafting extraordinary holiday experiences. We are a commercial company that takes the magic of the season to a new and spectacular level for cities, businesses, and festive walk-throughs.