Performance Marketing Specialist (Klaviyo + Facebook Ads)

We’re looking for a Performance Marketing Specialist who can own two critical growth channels: Email (Klaviyo) and Paid Social (Facebook/Instagram Ads). This is a hands-on role where you’ll be driving customer acquisition, retention, and revenue through full-funnel marketing execution.

You should be equally comfortable inside Klaviyo building automated flows as you are inside Facebook Ads Manager testing audiences, editing creatives, and scaling campaigns. If you thrive on turning data into profit, love experimenting with copy and creatives, and want ownership of both retention and acquisition — this role is for you.

Responsibilities

Klaviyo (Email & SMS):
• Build, manage, and optimize automated flows (welcome, abandoned cart, post-purchase, re-engagement, etc.).
• Plan and deploy weekly promotional campaigns that align with sales calendars.
• Segment audiences to maximize deliverability, engagement, and conversions.
• Conduct A/B testing (subject lines, copy, creative, CTAs, send times).
• Monitor list health, deliverability, and compliance (GDPR, CAN-SPAM).
• Report on performance with clear recommendations for scaling retention revenue.


Facebook Ads (Paid Social):
• Independently create, launch, and scale Facebook/Instagram ad campaigns.
• Research and test new audiences, placements, and campaign structures.
• Edit video creatives for ads (cutting, resizing, subtitles, basic overlays).
• Write high-converting ad copy and test multiple variations.
• Liaise with influencers/UGC creators to source content and fresh creative angles.
• Manage daily budgets and optimize for ROAS and CPA goals.
• Stay ahead of platform updates, creative trends, and policy changes.

Requirements
• 2+ years of hands-on experience in eCommerce/DTC marketing.
• Proven track record managing Klaviyo flows + campaigns and Facebook ad accounts with 5–6 figure monthly spends.
• Strong understanding of customer lifecycle, acquisition, and retention.
• Confident with video editing (basic ad edits, subtitles, resizing).
• Strong copywriting instincts for both ads and email.
• Data-driven decision maker with the ability to analyze performance and iterate fast.
• Self-starter, able to work independently and take ownership of growth.

Why Join Us?
• Direct ownership of two major growth channels.
• Creative freedom to test and implement new ideas.
• Work in a fast-moving, entrepreneurial environment.
• Opportunity to directly impact revenue and scale.

Note
Please do not apply if you never run paid traffic on FB and managing Klaviyo e-mail platform before.