Marketing/Social Media Manager

Marketing & Business Development:
Create, support and schedule social media and marketing campaigns to increase visibility and growth. Monitor all social accounts

Identify opportunities for expansion of services, partnerships, and programs.

Track client engagement and marketing performance.

Respond to all comments and questions, generate lead growth and growth in followers and likes to all pages.


Client & Partner Relations:

Provide responsive support to client and student inquiries.

Build and maintain relationships with suppliers, educators, and community partners.

Assist in organizing events, contests, and promotional campaigns.


Education Department Support:
Coordinate logistics for national clinical educator partners and student enrollments.

Track course delivery, evaluations, and reporting requirements.

Support marketing and recruitment efforts for AFCN Learning Institute programs.


Marketing:
1. Monitor Facebook Business Suite for all pages;
Checks for comments on all pages and our groups and respond or like

2. Click who has “liked” posts and invite them to like our page or group

3. Like other similar pages for our education page, make sure you are switched to the Education page profile, this will draw attention to our page. Goal is to increase followers to all our pages.

4. Facebook and media posts for Foot Company. Post a video or photos to facebook social media. make them see how we are in real life! also fav products or sales, or tips of the day etc. adding you to FB weekly

5. Facebook and media post for ---------- Learning Institute, a quick minute video or photos talking about what you can learn, what you can educate the importance of our workshops and what we offer as well as forms and network meetings. The week of the foot masters network group meeting you would do a reminder video and what maybe you’d be talking about.

7. Create social media posts on our Institute education page for any graduates, making sure to tag the clinical partner location. Then also share this post to our Advanced Foot Care Nurse and Wellness Centre page.

8. Share Clinical partner posts and wins onto Education FB page and VIP group.

9. Follow up communication with any new users on thinkific or educational platform. Check to see what their purchase was, or if they are just a lead. Use the system to send an email, see if they need any assistance, have any questions, make sure they know enjoying the VIP Facebook group if they made a purchase. Use ChatGPT to write friendly emails if you need help.

10. Mailchimp monthly for Foot Care Company (1 newsletter)

11. Mailchimp monthly to be sent out to the Thinkific section, product such as a workshop or a course that are happening that month, webinar and digital form,

12. Create an article and send it to web developer, place the article into the Pictree website and create a video, post the video to YouTube. This is for our foot are blog.

13. Share an education product to fb groups : foot nurse fanatics, foot care nurses/ nurses helping nurses to help patients, foot care educational opportunities group, the travelling tribe of foot care nurses.

14. Share foot company services from a Facebook post to local groups, focus on Windsor, Tecumseh, harrow, Kingsville, Leamington, Amherstburg and Chatham geographical areas.


15. Create Location Posts for the clinical partners in media Calender. Tag the clinical location company.