Email Marketing Manager (Klaviyo) – VICINITY

ABOUT VICINITY:
VICINITY is a contemporary streetwear brand based in Germany, blending premium quality with culture-driven design. We connect fashion with lifestyle, and our community is at the core of everything we do. As we scale globally, email remains one of our strongest channels to build relationships, drive sales, and inspire our audience.

We’re looking for a Klaviyo Email Marketing Manager who understands both the technical side of Klaviyo and the creative side of fashion storytelling.

YOUR ROLE:
You will be responsible for planning, creating, and executing all email marketing campaigns and flows within Klaviyo, ensuring they align with VICINITY’s brand identity and growth goals.

Key Responsibilities
- Strategy & Planning
- Develop and execute an email marketing calendar for campaigns, product drops, and seasonal promotions.
- Define segmentation strategies to reach different audience groups (new customers, repeat buyers, VIPs, etc.).
- Execution in Klaviyo
- Build and optimize flows (welcome series, abandon cart, browse abandon, post-purchase, win-back, loyalty).
- Manage A/B tests (subject lines, send times, design variations).
- Design & Copy with our Designer Team together
- Create visually appealing, mobile-optimized email templates consistent with VICINITY’s streetwear aesthetic.
- Collaborate with our design team or use your own design skills to craft on-brand layouts.
- Write compelling copy that speaks the language of our community (youthful, fashion-driven, authentic).

PERFORMANCE & GROWTH:
- Track and analyze email performance (open rates, click rates, conversions, revenue attribution).
- Suggest and implement improvements based on data insights.
- Stay ahead of email marketing trends in streetwear, fashion, and e-commerce.

REQUIREMENTS:
- Proven experience with Klaviyo (flows, campaigns, segmentation, reporting).
- Track record in fashion/e-commerce brands (streetwear experience is a big plus).
- Strong sense of design and aesthetics tailored to youth/streetwear culture.
- Excellent copywriting skills in English (German is a plus).
- Data-driven mindset with the ability to turn insights into action.
- Proactive, organized, and able to manage deadlines independently.

WHAT WE OFFER:
- Work with a fast-growing international streetwear brand.
- Creative freedom to shape VICINITY’s email marketing voice and visual identity.
- Flexible, remote work setup.
- Potential for long-term collaboration and growth within the brand.

HOW TO APPLY:
Please send us:
- Your CV or portfolio highlighting Klaviyo experience.
- Examples of fashion-related email campaigns/flows you’ve worked on.
- A short note on why you’d be the perfect fit for VICINITY.