SEO Specialist

About Us
We are a Gold Coast–based fabrication company providing high-quality steel and metal fabrication services to commercial and industrial clients. With a strong pipeline of projects, we’re looking to grow our online presence and ensure our website ranks on page 1 of Google for key industry search terms.

Role Overview
We’re seeking an experienced SEO Specialist to take charge of our website’s visibility. Your mission will be to drive more qualified leads through organic search by improving our search rankings and ensuring we stand out in the local market.

Key Responsibilities

Research and target fabrication, steel, and construction-related keywords.

Optimize website structure, metadata, and content for SEO.

Conduct technical SEO audits and implement fixes (site speed, mobile, crawlability).

Develop a local SEO strategy (Google Business Profile, directories, citations).

Build high-quality backlinks from relevant trade and business sites.

Provide monthly reporting and actionable recommendations.

Requirements

Proven track record of ranking businesses on page 1 of Google.

Strong understanding of on-page, off-page, and technical SEO.

Experience with SEO tools (Google Search Console, Analytics, Ahrefs, SEMrush, Moz).

Knowledge of local SEO best practices for service-based businesses.

Ability to work independently and deliver measurable results.

Nice to Have

Experience in construction, fabrication, or manufacturing industries.

Content writing or editing skills