Amazon PPC Performance Strategist

We are seeking a data-driven Amazon PPC Performance Strategist to lead our Amazon advertising efforts. This role is ideal for someone passionate about performance marketing, analytics, and e-commerce growth. You will manage and optimize Amazon PPC campaigns to drive sales, improve ROI, and scale product visibility across multiple Amazon marketplaces.

Key Responsibilities
Campaign Strategy & Execution
Develop and execute Amazon PPC advertising strategies across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

Conduct keyword research and implement campaign structures (manual/auto campaigns, match types, negative keywords).

Optimize bidding strategies to maximize ROAS, ACOS, and overall profitability. Performance Analysis & Reporting
Monitor campaign performance using Amazon Ads Console and third-party analytics tools.

Provide weekly and monthly performance reports with insights and actionable recommendations.
Conduct A/B testing on creatives, keywords, and bidding strategies.


Budget & Forecasting
Manage advertising budgets effectively to ensure ROI goals are met.
Forecast campaign outcomes based on historical data and market trends.

Collaboration & Growth
Work closely with product, content, and e-commerce teams to align marketing efforts with product launches and sales events.
Stay updated on Amazon algorithm changes and new advertising features to maintain a competitive edge.



Qualifications
Must-Have:
Proven experience with Amazon PPC campaign management (minimum 2–3 years).
Strong understanding of ACOS, ROAS, TACOS, and other key metrics.
Proficiency in Amazon Ads Console, Helium 10, Jungle Scout, or similar tools.
Advanced Excel/Google Sheets skills for data analysis.
Strong analytical thinking and problem-solving abilities.


Preferred:
Experience in e-commerce or digital marketing agencies.


Knowledge of DSP advertising and Amazon Attribution.
Familiarity with SEO for Amazon (A+ Content, Product Listings Optimization).



Key Skills
Amazon PPC Campaign Optimization
Keyword Research & Bidding Strategy
Data Analysis & Performance Reporting
Budget Management & Forecasting
A/B Testing & Conversion Optimization
Collaboration & Communication



KPIs & Success Metrics
ACOS (Advertising Cost of Sales) within target range
ROAS (Return on Ad Spend) improvement
TACOS (Total ACOS) optimization
Increased product visibility and sales growth
Positive ROI on advertising budget

Please submit your resume and specify the position you are applying for