Senior Performance Marketer (Meta Ads + GoHighLevel)

• Company: Lead Gen Agency for Local Contractors (Roofing, Flooring, Painting, Windows, Concrete)
• Salary: $1,500/month (USD)
• Work Schedule: Monday to Friday | 11:00 AM – 7:00 PM Mountain Time (Albuquerque, NM) (= 1:00 AM – 9:00 AM PHT)
• Location: Remote (must work Mountain Time)
• Time Zone: Mountain Time — Albuquerque, NM
• Self-Intro Video (Required):
? Record a 3–5 min, role-specific video.
? Start by stating today’s date and say: “for the Meta + GoHighLevel role.”
? Recycled or generic videos will be rejected.
Responsibilities:
• Set up Facebook Pages, Ad Accounts, Pixels/CAPI, and launch Meta lead-gen campaigns.
• Write direct-response ad copy and brief/test creatives to hit target CPLs.
• Perform daily optimizations: split-test hooks, headlines, formats; refresh ad sets; scale winners.
• Build in GoHighLevel: sub-accounts, surveys/landing pages, booking pages, calendars, pipelines.
• Create automations/workflows: survey submit ? email/SMS client ? tag + pipeline stage ? task ? optional booking.
• Maintain clean CRM data, statuses, and reporting inside GHL.
• Diagnose funnel drop-offs (click, page, form, booking) and fix the exact step.
• Use and improve our snapshots/SOPs; nothing starts from scratch.
• Provide simple weekly scorecards (spend, CPL, leads, bookings, key learnings).
Requirements:
• 2–4+ years hands-on Meta lead generation for local service businesses (must-have; ecom-only experience will not be considered).
• GoHighLevel power user (forms/surveys, funnels, calendars, pipelines, workflows, triggers, sub-accounts, snapshots).
• Strong ad copy skills and creative testing process.
• Data-driven; fluent with CTR, CPC, CVR, CPL, booking rate.
• Excellent English communication; reliable internet and focus during MT hours.
• Nice-to-have: UTMs, basic CRO on GHL pages, Canva/CapCut, Google Sheets.