DM Setter

# TikTok Comment Engagement Specialist

*Remote – Part-Time / Contract*

### About Career-Bond

Career-Bond is a fast-growing career training marketplace helping adults explore funded career paths in healthcare, tech, trades, and business. We drive organic traffic and high-intent leads through TikTok, where every comment is an opportunity to guide someone toward a better future.

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### Role Overview

We are seeking a TikTok Comment Engagement Specialist to manage daily comment replies on our TikTok content. Your job is to turn comments into action—guiding people toward our website and link in bio. This role is critical to maintaining the fast, human touch that drives our funnel.

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### Key Responsibilities

- Reply to 400+ TikTok comments per shift using our playbook.
- Prioritize newest comments (Golden Rule), then catch up on older threads.
- Use our comment reply formula: motivational opener (name + short encouragement) + call-to-action (“Tap the link in my bio” / “Go to ---------- ”).
- Rotate motivational openers, names, and emojis for variety.
- Re-engage old comments (2+ months) with follow-ups to capture success stories.
- Re-engage the “thank you” crowd to turn positive replies into public testimonials.
- Escalate sensitive, emotional, or troll comments to leadership (never wing it).
- Keep comments under 150 characters; write like you’re texting a friend.
- Log anything unusual or high-value (potential testimonials) for team follow-up.

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### What Success Looks Like

- Daily minimum of 400 quality replies posted per shit.
- Consistent, human-sounding engagement that sparks further conversation.
- Smooth handoff of sensitive comments to leadership.
- Documented wins: stories, testimonials, and updates from engaged users.

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### Requirements

- Strong written communication with a casual, encouraging tone.
- Ability to sound human, not robotic—adapt replies naturally.
- Attention to detail in usernames, tone, and rotating templates.
- Reliable availability to cover shifts and hit reply targets.
- Comfortable using Zoho Social (or willing to learn quickly).

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### Nice-to-Haves

- Experience in social media community management.
- Familiarity with TikTok culture, trends, and engagement best practices.
- Background in education, career coaching, or workforce training.

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