Social Media Manager & Strategist

Role Overview

Own day to day social for four beverage brands with a video first approach. These will be your channels that you will own end-to-end. You’ll plan content, script and cut short form videos, draft captions, collaborate with our designer on assets, schedule via Buffer (or alternative), manage community, and report performance. You’ll balance creative pace with brand safety (alcohol rules on some brands), and keep campaigns aligned with Amazon Store/A+ messaging, as well as wider business tone of voice.

These are brands that aim to be market leaders in the UK, taking on some of the biggest brands on store shelves. This is an opportunity to have something great on your CV, but to grow with the business and open doors to further opportunities.

Whilst we aim to offer a competitive salary, bonuses will be payable for great performance and we give all employees, including those remote, paid holidays.

The salary is shown as $780 per month, but this is based on a 20 hour week, at $9 per hour, so would be $180 per week

Business & Owner Overview

We are a consultancy supporting multiple clients on their E-Commerce and Brand launch journeys. We have an exciting opportunity covering one particular client who are launching four beverage brands to the UK in the coming months.
We require support specifically with this client and their four brands, both on the run up to launch and then on-going. This role will also encompass work on MKT Works as a brand / business. As our client base grows, there may be opportunities to expand hours and scope of the work.

The owner of the business is very hands on, very friendly and easy to work with. He believes in all employees, be that the UK or Overseas, are all one team. We have over 6+ years of working with VA’s / Designers / Web Developers in the Philippines and believe in fair pay, conditions and you being given the autonomy to do your job. Just like we ask for references about your working history, we are are happy to put you in touch with current or previous Filipino VA’s for you to be comfortable in working with us.

Key outputs for this role:

• A rolling 4 week calendar per brand that ships to schedule.
• Consistent weekly cadence across TikTok/Instagram, with smart syndication to FB/X/LinkedIn.
• A steady drumbeat of original or lightly edited Reels/TikToks that feel native, not ads.
• Community replies that are quick, on tone, and responsible.
• Clean tracking (link in bio + UTMs) and clear weekly reporting with next tests.
• Visual and message alignment with our Amazon Storefront/A+ and product availability.

Scope & Time Budget (typical 20h/week - varies by week though)

• Strategy & planning — 2-3h
• Scripting & filming coordination — 2–3h
• Editing (CapCut) & Canva builds — 4–7h
• Scheduling (Buffer) & link?in?bio/UTMs — 2–3h
• Community management — 2-3h
• Creator/UGC outreach & admin — 1h
• Analytics & weekly reporting — 2h

This is by no means exact. You will be in charge of your own time to achieve the output required, with full autonomy. As some brands won’t launch until later in the year, you will have weeks where you may not be utilizing the full 20 hours, though we ask for flexibility in this when there are weeks that may take you slightly over.

Core Responsibilities

1) Content Strategy & Planning

• Maintain a 4 week per brand calendar with pillars, hooks, formats, and asset needs.
• Build launch playbooks (T28/T14/T7/T1/Launch/T+7/T+14).
• Translate plans into clear designer briefs where necessary

2) Short?Form Video Production (TikTok/Reels)

• Draft hooks, beats and captions; storyboard quick sequences (5–20s).
• Cut native feeling edits in CapCut (jump cuts, text overlays, sound alignment, captions).
• Repurpose b roll and product footage; coordinate light self shot clips where needed.
• Manage audio choices and rights; keep edits compliant and brand?safe.

3) Design & Asset Integration

• Use Canva (or alternative) to assemble carousels, story sequences, reel covers and light graphics using brand kits.
• Collaborate with the designer where needed for higher finish assets (carousels, typography, illustrations).
• Keep an organised asset library (Dropbox) with versioning and naming hygiene.

4) Publishing & Distribution

• Schedule via Buffer (or alternative) across TikTok/Instagram (primary) and FB/Insta/X/LinkedIn (secondary).
• Maintain link in bio tiles and apply UTM tracking for GA4.
• Ensure posts are age gated and targeted responsibly for alcohol?adjacent brands.

5) Community & Partnerships

• Daily 10–15 minute community pass: replies, DMs, comment triage, escalations.
• Build and manage a small creator/UGC roster: outreach, briefing, usage rights, disclosure (#ad).
• Curate and request permissions for UGC; maintain a rights log.

6) Measurement & Iteration

• Weekly one pager: top content (and why), engagement rates, profile visits, link clicks, saves.
• Propose 2–3 experiments each month (hook, format, sound, length, posting time).
• Maintain a content/idea bank; retire low performers; double down on winners.

7) Governance & Compliance

• Follow the provided alcohol marketing checklist (ASA/CAP, Portman Group) and platform policies.
• Use claims that are sensory and factual, not functional or mood?altering.
• Ensure all creator content has clear disclosure and explicit usage rights.

8) Cross Functional Alignment

• Keep social messaging in step with Amazon (A+, Store, availability, promotions).
• Feed back review themes and FAQs to the brand/ops team.

Deliverables & Cadence

Weekly:
o 3–4 posts per brand (mix of TikTok/Reels, carousels, stories), with native captions and hashtags.
o Community pass (Mon–Fri).
o One page report + next week’s plan.

Fortnightly:
o Creator/UGC pipeline update; performance notes and rights log.

Monthly:
o Format/competitor learnings (5 slides max) and experiment roadmap.

KPIs
• Cadence: 90% of scheduled posts publish on time; calendar maintained 4 weeks ahead.
• Video throughput: 3–5 TikTok/Reels/week across brands (mix of original and repurposed).
• Engagement & growth: establish baselines by Month 1; month on month uplift targets agreed per brand.
• Click performance: link in bio/profile visits and UTM tracked clicks to priority pages.
• Compliance: zero policy flags; 100% disclosures for creator content.
• Community: initial response within 24 hours on business days.

Skills & Experience
• Proven track record running TikTok/Instagram content with native editing and copy.
• Comfortable in CapCut (or similar) and Canva; knows when to call in a designer.
• Strong hook writing; concise, on tone captions; attention to detail.
• Experience scheduling via Buffer (or alternative) and reading platform insights.
• Confidence with UGC/creator outreach, briefing and rights management.
• Organised, methodical, and calm under time pressure.

Tooling
• Creation: CapCut, Canva (Brand Kits, templates).
• Scheduling: Buffer (hub) + native tools as needed.
• Tracking: GA4 + UTM builder sheet; platform insights; Buffer analytics.
• Collab: Dropbox (structured library), Trello, password manager.
• Creator ops: simple CRM sheet (contacts, rates, rights, deliverables).

Working Pattern
• Flexible remote hours that suit you – it doesn’t need to cross on UK time
• Daily async updates (what’s done/next/blockers).
• Friday 15 minute catch up: winners, learning, next tests.

AI Use (Allowed & Encouraged)
• Use AI to draft hook options, caption variants, and content ideas, and to summarise comments/FAQs.
• Never invent claims; verify facts and re write in brand tone.
• Run alcohol posts through the compliance checklist before scheduling.


We are looking for someone for an immediate start, as we want to start drafting content to go live in September as teaser content. Our first brand / product will launch in October, followed by monthly launches of new brands / products every month after that.