Graphic Designer (Streetwear / Lifestyle Brand)

About Pure Americana

Pure Americana is a streetwear brand rooted in everyday American culture — elevated beyond clichés of cowboys and country music. We celebrate timeless uniforms of American life: the T-shirt, the pullover, the cap. Think James Dean’s rebel simplicity, Paul Newman’s ease, Bruce Springsteen’s grit. Our world draws from diners, neon signs, drive-in theaters, and dusk-lit highways. We’re building something timeless — nostalgic yet upscale.

The Role

We’re looking for a highly skilled Graphic Designer to bring our brand’s vision to life. You’ll be responsible for apparel graphics (tees, pullovers, caps) and creative brand assets (campaigns, social media, packaging).

Responsibilities

Design streetwear-ready graphics, logos, and typography with a retro Americana, cinematic style.

Turn moodboards, typography, and cultural references into production-ready files.

Create mockups for apparel and campaign use.

Collaborate with founders on seasonal drops and capsule collections.

Deliver precise tech packs and print-ready files for manufacturers.

Push visual boundaries while staying aligned with brand DNA.

Requirements

Proficiency across all major design and editing software:

Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)

Procreate, CorelDRAW, Figma, Canva, and other relevant platforms

Strong command of both raster and vector workflows

Portfolio that demonstrates expert-level typography, streetwear graphics, and cultural design.

Experience preparing designs for screen-printing, embroidery, and digital output.

Strong sense of detail, speed, and consistency.

Passion for Americana culture, retro aesthetics, and streetwear design.

Nice-to-Haves

Experience in fashion/merch design.

Knowledge of motion graphics and video editing (for campaign content).

Familiarity with vintage signage, retro poster design, or film-inspired typography.

What We Offer

Freelance-to-permanent growth path — start part-time, scale into a long-term role.

Creative freedom + ownership — your work defines the visual DNA of a brand.

Opportunity to help shape a culturally relevant streetwear label from the ground up.

Make sure you write "Americana" in the subject.