Social Media Content Creator / Lead Generation

Company:
Bridging HR Solutions – HR Consulting company that provides an array of HR services to small businesses and individuals.

Position Overview
Bridging HR Solutions is seeking a proactive and creative part time Social Media Content Creator / Lead Generation & Outreach to support the promotion, delivery, and follow-up of our Resume and Interview Training Program. This individual will play a key role in locating prospective clients, managing outreach and content, coordinating training participation, directing customers to our website and helping scale additional services. The ideal candidate is self-motivated, organized, and passionate about supporting job seekers with effective career tools and coaching. Weekly check-ins to review work and discuss any issues.

Key Responsibilities:
Lead Generation & Outreach:
• Identify and engage individuals entering the job market, changing careers, or re-entering the workforce who need resume and interview support.
• Promote resume and interview training services through targeted outreach (e.g., online groups, forums, community pages).
• Build and maintain a pipeline of interested clients for upcoming training sessions and driving customers to website.
Client Funnel & Coordination:
• Track prospective clients, registrants, and attendees through all stages: inquiry, registration, payment, and post-training.
• Provide summaries of client interest and support logistics training.
• Assist in managing access and system setup for attendees as needed.
Marketing & Social Media:
• Create and post engaging, branded content on Facebook and Instagram to promote services, client success stories, and upcoming training sessions.
• Generate creative offers or campaigns to attract and retain paying clients.
• Manage DMs and responses to increase conversion.
Customer Follow-Up & Upselling:
• Follow up with course attendees within 24–48 hours post-training to collect feedback and testimonials.
• Present and promote additional Individual Development Packages (Core and Complete) to interested clients.
• Manage and document all follow-up communication and conversions.
• Coordinate closely with the business owner for any warm leads or escalated support needs.
Client Support & Admin:
• Ensure client satisfaction through timely communication and issue resolution.
• Support administrative needs including tracking attendance, preparing materials, or organizing templates.
• Other duties as assigned.

Required Qualifications:
• Experience in virtual assistant, marketing support, and sales coordination.
• Proactive, reliable, results-driven, and great time management
• Excellent communication and interpersonal skills (written and verbal)
• Experience with social media (Instagram, Facebook, LinkedIn) and basic design tools like Canva, CapCut, video creation, etc.
• Know how to grow, manage and generate followers on Facebook, Instagram and LinkedIn and create engaging content.
• Strong organizational skills and ability to manage follow-up timelines independently
• Comfortable using spreadsheets, or basic project tracking tools
• Management of calendars and back-office scheduling
• Speak and write fluent English (required)

Preferred Qualifications:
• Self-starter with the ability to take initiative and follow through
• Highly organized
• Empathetic and personable when dealing with clients
• Creative, detail-oriented, and results-driven
• Ability to naturally promote services

Hours & Compensation:
• Part-time - 18-20 hours/week, with potential to grow
• Long term position
• $3-$4 per hour (based on experience)
• Working hours in U.S Eastern Standard Time required

How to Apply:
To be considered for this position, please submit:
1. Your resume
2. A short video (1-2 minutes) introducing yourself and walking through your resume—tell us who you are, your experience, and why you're a great fit, and experience with lead generation, content creation, and increase followers.
3. Upload the video to Google Drive – include the link in your message (make sure the link is accessible)
4. Samples of content you’ve created (social media posts, content, or videos)
5. Desired hourly rate and work hours availability

System Use: Calendly, Canva, CapCut, Google Docs, Gmail, Facebook, Instagram, LinkedIn