Digital Marketing Specialist

About the Role:
We're seeking a dynamic Creative & Marketing Specialist to join our growing ecommerce team. This is a hands-on role perfect for a creative professional who thrives in a fast-paced environment and wants to make a direct impact on our brand's growth and customer engagement.

Key Responsibilities:
- Design eye-catching static graphics for product listings, social media, and paid advertising campaigns
- Create engaging video content including product demos, unboxing videos, and promotional materials
- Leverage AI tools (ChatGPT, Midjourney, ElevenLabs, etc.) to efficiently produce high-quality visuals, copy, and multimedia content
- Develop brand-consistent visual assets across all digital platforms
- Design promotional banners, infographics, and seasonal campaign materials

Community Management:
- Manage and grow our social media presence across platforms (Instagram, Facebook, TikTok, etc.)
- Engage with customers and respond to comments, messages, and reviews
- Build and nurture our online community through authentic interactions
- Monitor brand mentions and manage online reputation


Email Marketing:
- Design and write compelling marketing emails and newsletters
- Create automated email sequences for customer onboarding, cart abandonment, and retention
- Segment audiences and personalize email campaigns for maximum engagement
- Analyze email performance metrics and optimize campaigns accordingly

Required Qualifications:
- Design Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent tools (Canva Pro, Figma, etc.)
- AI Tools: Experience with AI-powered creative tools such as ChatGPT, Midjourney, DALL-E, Stable Diffusion, ElevenLabs, or similar platforms for content generation
- Social Media: Proven experience managing business social media accounts with demonstrated growth
- Email Marketing: Experience with email marketing platforms (Mailchimp, Klaviyo, ConvertKit, etc.)
- Communication: Excellent written and verbal communication skills
- Ecommerce Knowledge: Understanding of ecommerce platforms (Shopify, WooCommerce, etc.) and online customer behavior

Preferred Qualifications:
- Experience with video editing and motion graphics
- Familiarity with AI creative tools (RunwayML, Luma AI, Adobe Firefly, etc.) for advanced content creation
- Experience with AI writing assistants for copywriting and content optimization
- Familiarity with paid advertising platforms (Facebook Ads, Google Ads)

How to Apply:
Please submit your application including:
- Resume/CV
- Portfolio showcasing your creative work (graphics, videos, social media campaigns)
- Examples of successful email campaigns or social media growth you've achieved

Ready to help us take our brand to the next level? We'd love to hear from you!