Marketing Strategist Extraordinaire

Marketing Strategist Extraordinaire
Role Overview

We are seeking a Marketing Strategist Extraordinaire to guide and oversee brand growth across multiple platforms. This is a strategy-first, execution-light role: you’ll design, refine, and oversee the marketing engine while the creative/VA team handles production. Your focus: client acquisition through cohesive storytelling, automation, and category-of-one positioning.

Responsibilities

Platform Strategy & Prioritization

Audit existing platforms (Instagram, LinkedIn, TikTok, YouTube, podcast, blog, Facebook, Pinterest, email).

Present data-driven recommendations on which 3–4 platforms to prioritize and which to pause.

Ensure weekly blog content aligns with SEO and client acquisition funnel.

Content & Brand Cohesion

Guide the creative team with feedback on graphics, captions, and copy.

Protect and refine category-of-one positioning (luxury, trauma-informed, authority-driven).

Maintain consistency of voice, tone, and visual aesthetic across platforms.

Analytics & KPIs

Define and track KPIs weekly/monthly (reach, engagement, lead magnet opt-ins, waitlist sign-ups, booked calls, conversions).

Build and maintain a Google Sheets dashboard (integrated with automations).

Flag performance gaps and propose clear optimization strategies.

Automation & Funnel Optimization

Use ---------- (required) to set up and optimize workflows across platforms and funnels.

Proficient in ----------

Ensure content, email sequences, and lead magnets flow into client acquisition funnels.

Oversee funnel structure from content ? opt-in ? nurture ? call ? client, with focus on organic growth + nurturing.

Strategic Leadership

Bring evidence-based strategies for funnel growth (drawing from proven marketing frameworks).

Refine, not reinvent: leverage existing ICA insights, StoryBrand, and competitor review analysis.

Report weekly with updates, performance insights, and next-step recommendations.

Requirements

Experience in marketing strategy (coaching, healthcare, or transformation industries a plus).

Strong understanding of client acquisition funnels and content-driven growth.

Familiarity with SEO, StoryBrand, and conversion-focused copy frameworks.

Proficiency in ---------- (hands-on automation required).

Analytical mindset — able to track KPIs, identify trends, and propose clear actions.

Strong communication — able to provide feedback without needing to execute design/copy.

Compensation & Time Commitment

$6/hour

~5 hours per week (autonomous, supervisory, leadership-focused role).

Contractor position with flexible hours but required weekly reporting/communication.

Success Metrics

Cohesive, differentiated brand presence across selected platforms.

Growth in opt-ins, waitlist sign-ups, and booked consults via organic funnels.

Automations that reduce manual work and ensure scalability.

Weekly KPIs tracked and optimized toward the ultimate goal: client acquisition.

? This role is not about posting pretty content — it’s about building and protecting the engine that converts trust into paying clients.