Funnel Strategist

Here is our situation and what we are looking to have someone come in and help with:

We launched Meta (Facebook/Instagram) ads that drove strong interest—high clicks/traffic & Low cost—but no conversions. Our funnel pages and automations are already built in GoHighLevel (GHL), including workflows; we need someone to diagnose the drop-off and optimize what’s in place rather than rebuild from scratch.

Goals:

Identify where the funnel breaks (ad ? click ? page load ? on-page ? conversion).

Ensure reliable tracking so results are trustworthy.

Scope & deliverables

Audit (week 1):
Ad-to-landing message match review (headline, creative, offer).
Tracking and events check (Meta Pixel/Conversions API, GA4, GTM), fix gaps/duplicates.

Plan (week 1–2):
Prioritized action roadmap (impact/effort scored) to reach KPI.
2–3 A/B test briefs (hypotheses, variants, sample size, success metric).
Copy/wireframe recommendations for key screens.

Implementation (optional, weeks 2–3+?):
Event instrumentation and QA.
Landing page/test setup in our existing GHL funnel (or your builder/tool if needed).
Reporting dashboard with weekly insights.

You’ll have access to:
Meta Ads Manager and Events Manager (read-only to start).
GoHighLevel (GHL) account with existing funnel pages and workflows.

What we’ll provide:
Offer details and pricing (or lead magnet).
Audience/geo, placements, optimization event.
Ad spend and dates. (which was about a month - on a ---------- !!!)

Requirements:
3+ years in funnel strategy for paid social (Meta).
Proven wins turning “high click / low conversion” funnels around—please show before/after metrics.
Landing page testing (copy hierarchy, social proof, form design).
Comfortable proposing and running A/B tests end-to-end.

Nice to have:
Hands-on experience with GoHighLevel (GHL).

Engagement and budget:
Start with a fixed-price audit and plan, then hourly or fixed for implementation.
Please include your rate and a rough estimate for audit plus first 2–3 tests.

How to apply (please include):
2–3 relevant case studies (with metrics).
Tools you use for tracking, testing, and reporting.
Your rate/estimate and any questions you may have