Social Media Carousel and Static Content Creator

WE'RE HIRING A CREATIVE SOCIAL MEDIA STRATEGIST
We are Story-First Marketing for Premium Leisure, Wellness, and Lifestyle Brands

At Drover Social, we don’t just manage brands, we craft digital legacies. We’re a women-led creative agency rooted in high-end storytelling, digital strategy, and elevated visuals. Our clients range from luxury leisure and boutique wellness to Forbes-featured experiences and now, we're looking for a visionary to help us round up our magic and position ourselves in Thought Leadership.

WHO WE’RE LOOKING FOR:
A seasoned Social Media Strategist with CREATIVE instincts and LUXURY aesthetic. You know how to move audiences with a carousel and stop clients and consumers with a Reel. You're a storyteller, self-starter, trend spotter, and visual curator in one, fluent in Design whether it be in Photoshop or Canva, and campaign data. You know the difference between engagement and influence.

WHAT YOU’LL DO:
– Build and execute high-converting, aesthetic-first social strategies
– Create and schedule on-brand content across platforms (Instagram is our first stop)
– Work closely with founders on campaign ideation and client vision
– Write compelling captions with an elevated tone and a touch of grit
– Stay ahead of trends while remaining timeless
– Contribute content planning and asset curation

WHAT YOU BRING:
– A creative portfolio that blends beauty + brains
– Obsessed with storytelling, composition, and scroll-stopping design
– Experience in social for luxury, lifestyle, hospitality, or wellness brands
– Ability to adapt brand voices with precision and clarity
– Strong copywriting and content calendar
– Staying ahead of the trend and campaigns from luxury brands

OUR INFLUENCES (Do your research):
Industry Brand + Post Inspiration Guide
Hotels & Hospitality:
The Breakers Palm Beach (Heritage luxury)
Minerva's Palm Springs (Intimate sophistication)
El Dorado Hotel & Kitchen (California luxury)
Rosewood Hotels (Understated ultra-luxury)
The Carlyle (Timeless New York sophistication)
Aman Emu (Zen minimalis ---------- ets luxury)
Louie London (Dinner and Drinks Experience)
Restaurants & Dining:
Tommy's Italian (Storytelling through Michelin cuisine)
Auro Napa Valley (Wine country elegance)
The French Laundry (Culinary theater)
Eleven Madison Park (Elevated storytelling)
Wine & Spirits:
Whispering Angel (Accessible luxury)
Auberge du Soleil (Experience over product)
Dom Pérignon (Champagne as art)
Opus One (Vineyard land storytelling)
Krug (Champagne craftsmanship)
Quintessa (Organic geology focus)
Private Aviation & Travel:
NetJets (Accessible luxury aviation)
JSX (Accessible charter)
Belmond (Luxury travel experiences)
Quintessentially (Luxury lifestyle concierge)
All 4 Season (Carousel Post Travel Inspiration)
Golf Courses & Country Clubs:
Pebble Beach Resorts (Coastal luxury golf)
Pebble Beach Concours (Coastal luxury car event)
Whistling Straits (Dramatic luxury)
Soho House (Global club culture)
Zero Bond (NYC's new guard)
Wellness & Spas:
Goop (Wellness as lifestyle)
Six Senses (Holistic luxury)
The Well (NYC wellness club)
Lanserhof (Medical wellness luxury)
Jewelers:
Kinn Studio (Modern heirlooms with Newsletter/Magazine-style features)
Marketing Agencies & Creative:
[blonde] (Minimalist luxury)
Roys Digital Media (Creative forward thinking)
Envole Studios (European sophistication)
White and Salt (Confident creative)
Design by Hayaa (Heritage meets digital)
JoséPablo* (Creative director)
Seventh House Marketing (Minimal creative)
Content & Trend Sources:
Brock Johnson (Instagram updates)
Abigail Frances (Trending analysis)
Adam Mosseri (Platform insights)
Because of Marketing (Updates and campaigns analysis)
Wallpaper* (Design-forward luxury)
Condé Nast Traveler (Luxury travel insights)
Robb Report (Luxury lifestyle authority)
Modern Currency PR (PR and Digital Marketing
MICHELIN Guide (Culinary experiences)
Travel + Leisure (World travel guide)

This isn’t a job for someone looking to clock in.
It’s for someone who wants to be part of building a legacy with a bold and elevated brand

Part-time position to start

Apply with a high-end focused portfolio and a short note on why you’re the perfect fit for our women-led team!

!!!!! BIG BONUS POINTS IF YOU MOCK DRAFT SOMETHING LIKE OUR INFLUENCES POSTS ;) !!!!