Marketing coordinator

Job Title: Part-Time Marketing Coordinator
About Aro Homes:
Aro Homes is a residential infill developer building high-quality, energy-efficient single-family homes. We’re looking for a part-time Marketing Coordinator to help us plan, execute, and track marketing activities across property acquisitions, customer sales, and brand marketing. www.aro.homes

Role Overview:

The Marketing Coordinator will own the management of our overall marketing and promotional calendar, working across acquisition, sales, and brand initiatives. This role requires strong organizational skills, proficiency with HubSpot, and the ability to manage campaigns with both internal teams and third-party vendors. The ideal candidate will also track inbound leads, qualify them for follow-up, and ensure the marketing funnel operates smoothly.

Key Responsibilities:
Marketing Calendar & Campaign Management

- Develop, maintain, and update the master marketing and promotional calendar covering acquisitions, sales, and brand activities.

- Coordinate campaign timelines, deliverables, and dependencies across multiple stakeholders.

- Manage day-to-day campaign execution in HubSpot, ensuring tasks and milestones are met.

HubSpot & Marketing Systems

- Set up, track, and optimize campaigns in HubSpot (emails, workflows, landing pages, lead scoring).

- Maintain clean, accurate marketing data and reporting dashboards.

- Monitor campaign analytics and prepare performance summaries.


Lead Management & Qualification

- Track and monitor inbound leads from all marketing channels.

- Qualify leads based on pre-defined criteria and assign them for follow-up.

- Maintain accurate lead status and communication records in HubSpot.

Vendor & Third-Party Coordination

- Coordinate with design, advertising, PR, and web development vendors to ensure campaign deliverables meet timelines and quality standards.

- Manage asset delivery, approvals, and feedback loops with external partners.

Website & Digital Presence

- Monitor website analytics and ensure campaign tracking is correctly implemented.

- Coordinate content updates with internal and external teams.

Requirements:

Skills & Experience

- 3 + years of experience in marketing coordination or campaign management.

- Proficiency in HubSpot (campaign setup, workflows, reporting, lead scoring).

- Strong organizational skills and the ability to manage multiple projects at once.

- Solid understanding of general marketing principles (digital, email, events, content).

- Experience monitoring and qualifying inbound leads.

- Comfortable working with vendors and managing deliverables.

Other Requirements

- Fluent written and spoken English.

- Strong communication skills, with attention to detail and follow-through.

- Self-starter who can work independently in a part-time role.

Role Details:

Schedule: Part-time (approx. 20 hours/week)

Reports to: Head of Marketing & Sales