Marketing Expert - Real Estate

We are seeking a proactive, organized, and personable Virtual Assistant to assist with marketing, tenant communications, coordination, and light property management tasks for a bedroom-by-bedroom rental business. This role focuses heavily on Facebook marketing, online leasing platforms, and rapid-response communication with prospective tenants.
Key Responsibilities

Facebook & Online Advertising
i. Post, “bump,” and refresh rental listings in targeted Facebook Groups, Marketplace, and other platforms to maximize visibility.
ii. Re-post listings to make them stand out at the top of each Facebook group page
b. Promptly respond to messages from prospective tenants across Facebook, Zillow, email, and other platforms.
i. When someone sends a message with questions about the house, please respond asap with answers to keep them engaged. We want them both to be qualified to take the room and give us their availability to tour (specific time windows).
c. Look for people in Facebook pages to proactively message and reach out to
i. Proactively search Facebook groups for people posting "about me" rental requests; reach out by commenting and sending direct messages with listings and photos.
d. Keep Owner's Facebook group/page spam-free and maintain a professional community presence.
e. Research and join additional Facebook groups and online advertising channels to expand audience reach.
f. Keep Owner appraised if any questions come up that he can help solve
2. Phone & Direct Tenant Communication
a. Handle general property management questions/logistics/move in/out and coordinate tours
b. Provide background check requests for applicants.
c. Coordinate showings between existing roommates, real estate agents, and prospective tenants to ensure smooth scheduling.
3. Organization & Process Improvement
a. Maintain organized logs of inquiries, applications, and showings in a shared digital workspace.
b. Keep detailed communication notes for each lead or tenant.
c. Suggest and implement improvements to processes, systems, and workflows to make operations more efficient.
4. Light Property Management Tasks
a. Coordinate with contractors and service providers for property maintenance and repairs.
b. Assist with tenant move-in/move-out communications and logistics
Skills & Qualifications
a. Exceptional knowledge and experience with Facebook Groups, Facebook Marketplace, online leasing websites, and digital marketing platforms.
b. Strong marketing skills, including listing promotion, audience outreach, and engagement strategies.
c. Excellent written and verbal communication skills to craft messages and respond professionally.
d. Strong organizational skills with great attention to detail.
e. Ability to juggle multiple tasks and communicate effectively with a variety of personality types.
f. Comfortable working independently and remotely with moderate supervision.
g. Basic knowledge of property management or a willingness to learn.
h. Tech-proficient, being able to use Facebook, Zillow, Google Workspace, spreadsheets, messaging apps, and other online tools.
i. Previous virtual assistant, leasing, marketing, or customer service experience preferred.
j. Must maintain confidentiality when handling tenant information and records.
Equipment & Work Environment Requirements
Must have your own reliable computer capable of efficiently running multiple browser tabs and online apps at once.
Stable, high-speed internet connection is required to ensure timely posting of listings and prompt communication.
You will not need to speak on the phone with tenants or other third parties — phone/voice communication will only be with me (the property owner) via calls or chat.
A quiet, distraction-free workspace is preferred to maintain focus and efficiency.
Work Details
Location: Remote (Washington, D.C.-based business)
Schedule: 9am – 9pm eastern, Monday through Sunday. Prompt response to leads is critical. Daily flexibility when needed!
If interested, please send me a detailed message as to why you believe you are the right person for the job and qualified applicants will be extended an interview via Zoom or other video messaging platform.