Marketing & Sales VA – Shopify, Social Media & Influencer Outreach (Beauty/E-commerce)

We are an e-commerce business seeking a proactive Marketing & Sales Virtual Assistant to help prepare for launch, build our online presence from zero, and drive sales growth. You will manage and grow multi-platform social media, coordinate influencer outreach, update our Shopify store, and support sales initiatives.

Responsibilities:

Social Media Growth: Build brand presence from zero on TikTok, Instagram, Facebook, and YouTube — grow followers, boost engagement, and create brand awareness.

Content Creation & Management: Use Canva to create marketing graphics, social media content, and YouTube thumbnails. Plan, schedule, and post content; engage with followers; and track analytics.

Influencer Outreach: Research and contact relevant influencers, negotiate collaborations, and manage gifting campaigns.

Shopify Management: Upload/update products, improve descriptions with SEO, and keep listings accurate.


Email Marketing: Assist with list building, segmenting, and sending campaigns in Klaviyo (or similar).

Sales Support: Track outreach leads, follow up to convert them into partnerships or sales.

Must-Haves:

Proven Shopify experience (product uploads, edits, SEO optimization)

Social media marketing experience across TikTok, Instagram, Facebook, and YouTube

Experience growing brand accounts from zero followers to a substantial audience

Proficiency in Canva or similar design tool for creating marketing content

Influencer outreach or partnership coordination experience

Strong written English

Self-motivated with strong organization skills

Preferred Skills (Bonus):

Klaviyo or other email marketing tools

Experience in the e-commerce or beauty industry