YouTube Media Buyer

Position: YouTube Media Buyer – Coaching Program Specialist
Location: Remote
Type: Full-Time

About Us:
We work with high-performance coaching programs and personal development brands to scale their reach, generate leads, and increase revenue through strategic paid media campaigns. We’re looking for a top-tier YouTube Media Buyer who knows how to turn ad spend into measurable results—especially for coaching programs.

Role Overview:
You’ll be responsible for researching, planning, launching, and optimizing YouTube ad campaigns that convert. The ideal candidate will have direct experience running ads for coaching, consulting, or online education programs, with a deep understanding of audience targeting, creative strategy, and funnel conversion.

Key Responsibilities:
• Plan, execute, and optimize high-ROI YouTube ad campaigns for coaching and online education programs.
• Conduct market and audience research to identify profitable targeting opportunities.
• Work with the creative team to develop high-converting ad scripts, thumbnails, and creatives.
• Track, measure, and report campaign performance (CTR, CPC, CPL, ROAS, etc.).
• Implement A/B testing strategies to improve campaign performance.
• Manage budgets efficiently to hit target KPIs.

Qualifications:
• Proven track record managing YouTube Ads with significant monthly ad spend.
• Experience specifically running ads for coaching programs, masterminds, or online courses.
• Strong understanding of direct-response marketing principles.
• Skilled at audience targeting, remarketing, and funnel optimization.
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication skills and ability to work in a fast-paced, results-driven environment.

Preferred:
• Experience with tracking tools (Hyros, Wicked Reports, etc.).
• Familiarity with sales funnels (ClickFunnels, GoHighLevel, etc.).
• Knowledge of creative best practices for YouTube ads.

Compensation:
Competitive salary based on experience + performance bonuses.

How to Apply:
Send your resume, portfolio of past YouTube ad campaigns, and a brief description of your best-performing coaching program campaign to [Your Email].