Social Media & Influencer Manager

Job Summary:
We are seeking a creative, strategic, and results-driven Social Media & Influencer Manager to lead our digital presence and grow our brand through compelling content and influencer collaborations. This role requires a strong storyteller with exceptional verbal and written communication skills who can bring our brand voice to life across multiple platforms. You will be responsible for managing social media accounts, crafting innovative content strategies, and building meaningful relationships with influencers and creators that align with our brand values.
Key Responsibilities:
Social Media Management
Develop, implement, and manage data-driven social media strategies across platforms (Instagram, TikTok, X/Twitter, YouTube, LinkedIn, etc.)
Plan, create, and publish high-quality, engaging, and brand-aligned content
Monitor engagement, platform trends, and analytics to optimize performance and growth
Actively engage with our audience—responding to comments, DMs, and mentions in a timely, professional manner
Collaborate with internal teams (e.g., design, product, customer service) to ensure consistent messaging and branding
Influencer Marketing
Identify, recruit, and engage relevant influencers, brand ambassadors, and content creators
Manage outreach, negotiations, contracts, and execution of influencer campaigns
Track performance metrics (reach, engagement, conversions, etc.) to measure ROI and campaign effectiveness
Build and maintain long-term partnerships with key influencers and nurture community engagement
Strategy & Reporting
Stay up to date on industry trends, platform updates, competitor activity, and audience behavior
Analyze campaign performance and prepare monthly reports with actionable insights and recommendations
Collaborate with the broader marketing team on integrated campaigns, product launches, and brand initiatives
Qualifications:
2–5 years of experience in social media management and/or influencer marketing
Proven track record of growing brand awareness, engagement, and follower growth
Strong understanding of platform-specific content formats and algorithms
Excellent verbal and written communication skills—a must
Proficient in social and analytics tools (e.g., Later, Hootsuite, Canva, Google Analytics, GRIN, AspireIQ)
Creative thinker with a keen eye for aesthetics, cultural trends, and storytelling
Strong interpersonal and relationship-building abilities
Preferred Skills:
Experience in paid social media advertising (Meta, TikTok Ads, etc.)
Knowledge of SEO and content marketing best practices
Photo/video editing skills (e.g., Adobe Suite, CapCut)
Familiarity with brand partnerships, influencer contracts, and PR outreach