Local Area Google Advertising/Marketing Specialist

Looking for a results-oriented Google advertising/marketing expert who is experienced with creating and managing successful local area digital campaigns.

We need someone who understands how to market complex, high-value services and brand image to business decision makers. Your mission: enhance our brand, expand visibility, and generate qualified leads that turn into long-term partnerships.

Job Type: Contract / Freelance / Part-time
Location: Remote
Hours: Flexible

About Us
We are a full-service, growth-oriented IT Managed Service Provider (MSP) delivering a range of technology solutions that keep businesses secure, productive, and prepared for the future. From cybersecurity and cloud solutions to 24/7 IT support, we help our clients reduce risk, improve efficiency, and gain a competitive edge. We are located in the United States, near Chicago, IL in the Central Standard Time (CST) zone.

Key Responsibilities
• Create, manage, and optimize local area Google ad campaigns for lead generation, sales, and brand awareness.
• Manage campaigns on an ongoing basis, working within budget, adjusting tactics, scaling for success.
• Conduct keyword research
• Provide ongoing reports with actionable insights for scaling campaigns.
• Set up and manage Google Tag Manager, Google Analytics, and conversion tracking.
• Monitor CTR, CPC, CPA, and conversion rates; make data-driven adjustments.
• Keep up to date on Google platform ad compliance.

Requirements
• 3+ years hands-on Google Ads management experience with proven B2B lead generation results.
• Experience and expertise with local service-oriented ad campaigns.
• Experience marketing complex IT services, cybersecurity, cloud solutions, or other technical products preferred.
• Strong understanding of campaign objectives, audience segmentation, and funnel strategy.
• Ability to manage campaigns within appropriate budget parameters.
• Ability to create persuasive messaging for a non-technical audience.
• Advanced skills in keyword research, bid management, and audience targeting.
• Experience with Google Tag Manager, Google Analytics, and conversion tracking.
• Strong copywriting ability for high-performing ad headlines and descriptions.
• Analytical mindset with the ability to turn data into actionable strategy.
• Excellent English and communication skills — both written and verbal.
• Self-motivated, organized, reliable, and detail oriented.
• Strong organizational skills and ability to work independently.

Compensation
• Competitive hourly or project-based rate depending on experience and capabilities.