Social Media Manager

Social Media Manager - Giggleboo Children's Educational Content

Company Overview

Giggleboo is an emerging children's educational content brand (YouTube + Web + Social Media) focused on social-emotional learning (SEL) and nursery rhymes for ages 1-7. We're building the next generation of educational entertainment content with plans to expand into classroom curricula. We're looking for a creative, strategic social media professional to help establish our brand presence and drive rapid growth.

Position Summary

We seek an experienced Social Media Manager to develop and execute comprehensive social media strategies across multiple platforms. You'll be responsible for building brand awareness, growing our audience, and establishing Giggleboo as a thought leader in children's edutainment & SEL content. This role requires expertise in kids/family content, platform optimization, and data-driven growth strategies.

Key Responsibilities

Content Strategy & Creation
-Develop platform-specific content strategies for YouTube, Instagram, TikTok, Facebook, Pinterest, & X (Twitter)
-Create engaging short-form content, teasers, and interactive material
-Write compelling video descriptions, captions, and hashtag strategies
-Collaborate with our video production team on content optimization for social platforms

Community Management
-Manage daily social media interactions and respond to parent/educator comments
-Build and nurture online communities around children's education and SEL topics
-Monitor brand mentions and engage with relevant conversations
-Handle customer service inquiries through social channels

Growth & Analytics
-Drive subscriber/follower growth across all platforms
-Analyze performance metrics and optimize content based on data insights
-A/B test different content types, posting schedules, and engagement strategies
-Report weekly on key metrics and provide strategic recommendations

Brand Development
-Establish consistent brand voice and visual identity across platforms
-Position Giggleboo as SEL thought leader through strategic content partnerships
-Identify and collaborate with family influencers and educational content creators
-Stay current on children's content trends and platform algorithm changes

Required Qualifications

Experience
-3+ years social media management experience, preferably in children's/family content
-Proven track record growing YouTube channels and other social platforms
-Experience with COPPA-compliant content and children's digital marketing regulations
-Knowledge of educational content space and SEL concepts preferred

Technical Skills
-Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)
-Advanced knowledge of analytical tools (YouTube Studio, Instagram Creator Studio, TikTok Analytics)
-Basic video editing skills (CapCut, Canva, Adobe Creative Suite)
-Understanding of SEO principles for video content

Core Competencies
-Excellent written communication with ability to write for parent and educator audiences
-Strong analytical skills with experience interpreting social media metrics
-Creative problem-solving and content ideation abilities
-Project management skills with ability to handle multiple campaigns simultaneously

Preferred Qualifications
-Bachelor's degree in Marketing, Communications, Education, or related field
-Experience with educational technology or early childhood development content
-Background in email marketing and CRM systems
-Previous experience scaling content brands from startup

Application Requirements

Please submit:
-Resume highlighting relevant social media growth achievements
-Portfolio showcasing successful campaigns (preferably children's/family content)
-Brief strategy proposal: "How would you grow Giggleboo's social presence in the first 90 days?"
-Examples of content you've created that achieved viral or high engagement

Ideal Candidate Profile

You're a data-driven creative who understands both the art and science of social media growth. You have experience in children's content space and understand the unique challenges of marketing to parents while creating COPPA-compliant content. You're excited about building something new and have the strategic thinking to help establish market leadership in the children’s content and SEL space.

Ready to help build the future of children's educational content?

Application Deadline: Rolling basis - we'll review applications and move quickly for exceptional candidates.
Scope of Work: Part time to start, developing into Full time as required
Start Date: Immediate
Reports To: Founder/CEO