LinkedIn & Twitter Specialist

We are seeking a LinkedIn & X (Twitter) Specialist to manage and grow Zentara’s professional presence, connect with decision-makers, and position our brand as a thought leader in the cybersecurity and intelligence space.

The ideal candidate will be skilled at creating authoritative, engaging, and industry-relevant content, growing an audience organically, and turning social connections into valuable business relationships.

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Key Responsibilities
• Develop and execute growth strategies for Zentara’s LinkedIn and X accounts to build credibility and reach.
• Create professional, insightful, and engaging content (posts, articles, threads, polls, carousels) tailored to C-level executives, security professionals, and decision-makers.
• Monitor industry news and trends to post timely, relevant insights that position Zentara as a leader in the cybersecurity space.
• Engage with followers, partners, and thought leaders through meaningful comments and professional outreach.
• Optimize social profiles for maximum visibility and lead generation.
• Track and report on KPIs (engagement, impressions, lead conversions).
• Work closely with the marketing and intelligence teams to align social messaging with company objectives, product launches, and PR initiatives.

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Requirements
• Proven experience managing ---------- and Twitter/X accounts for a B2B, tech, or cybersecurity company.
• Strong copywriting skills—able to convey complex topics in clear, compelling language.
• Understanding of professional networking and lead-generation tactics.
• Familiarity with industry terms like SOC, SIEM, XDR, threat intelligence, vulnerability management.
• Proficient with social scheduling tools (Buffer, Hootsuite, TweetDeck, etc.).
• Self-motivated, detail-oriented, and able to work independently.

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Nice to Have
• Knowledge of OSINT, cyber threat intelligence, or defense sector.
• Graphic design skills (Canva, Figma).
• Experience growing executive personal brands on LinkedIn.