WordPress & WooCommerce Specialist

Company Overview

MAKS Enterprises is a growing e-commerce business with two WordPress/WooCommerce websites serving customers in the USA, Canada, and Mexico. We're looking for a highly skilled optimization expert based in the Philippines to take charge of improving performance, stability, and conversion rates across both sites. This role will be key to helping us scale up our company significantly in the coming years.



Role Overview

This role is ideal for someone who understands not just how to build WooCommerce sites, but how to optimize them to be as fast and seamless as possible. You'll play a strategic role in guiding our decisions on technical structure, plugins, performance, and analytics. You’ll not be responsible for content, but your recommendations will help shape site structure and user experience.

*** We only accept candidates with proven experience.



Key Responsibilities

Audit and optimize both WordPress/WooCommerce sites for speed, stability, and conversion rate.
Identify and resolve performance bottlenecks caused by custom code, plugins, or bloated themes.
Guide decisions on plugin use, customizations, and rebuild options where needed.
Ensure a smooth user experience across desktop and mobile.
Properly configure Google Analytics 4 and Google Tag Manager, ensuring thorough and accurate e-commerce funnel tracking and conversion through Google Ads, Microsoft Ads, Meta Pixel, etc.
Analyze traffic, behavior, and conversion data to guide UX/technical improvements.
Monitor Core Web Vitals and implement improvements using caching/CDNs, image optimization, etc.
Collaborate with other internal developers and stakeholders to ensure cohesive execution of site changes.
Maintain SEO best practices, including structured data, internal linking, meta tags, and clean URLs.


Required Skills & Experience

10+ years of hands-on experience with WordPress and WooCommerce, including high-level customization.
Proven ability to identify and fix site performance issues.
Expert in GA4 and Google Tag Manager for e-commerce tracking.
Strong grasp of conversion rate optimization techniques.
Advanced understanding of page speed optimization, including caching, image compression, and CDN setup.
Familiarity with debugging tools and plugin/theme conflict resolution.
Experience working with developers in a collaborative environment.
Ability to interpret analytics data and provide actionable insights.
Excellent English communication skills.


Bonus Skills (Nice to Have)

Experience with heatmapping and session recording tools for gaining insights into customer behavior (e.g., Microsoft Clarity).
Familiarity with Elementor or similar builders.
Experience working with multi-region e-commerce (currency, tax, etc.).


KPIs for This Role

Improved page load speed (as measured by Core Web Vitals and other tools).
Increased conversion rate across key product pages and funnels.
Increased site stability and reduced performance-related issues.


Working Hours

Full-time (40 hours/week preferred)
Must have at least some overlap with Eastern Time (USA) for meetings


Compensation
Competitive salary based on experience
Performance-based raises and bonuses are available



To Apply:

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