Performance-Focused Creative Strategist

We’re looking for an experienced Creative Strategist to develop high-converting ad creatives for our fast-growing nutritional supplements brand. This role is ideal for someone who blends strategic thinking, copy expertise, and creative direction with a strong understanding of performance data and AI-enhanced workflows.

You’ll work closely with our in-house design team and media buyers to craft data-driven concepts, ad scripts, and creative briefs that deliver measurable results across Meta, TikTok, YouTube, and other paid channels.

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Key Responsibilities

Creative Strategy & Research
• Analyze ad performance data to identify winning angles and patterns
• Conduct market and competitor research to understand what resonates with the target audience
• Develop structured creative strategies that are aligned with platform algorithms and consumer psychology

Scriptwriting & Content Direction
• Write persuasive ad scripts and modular content outlines (UGC, hooks, testimonials, VSLs)
• Deliver clear, actionable briefs to creators, editors, and designers
• Iterate and optimize based on performance feedback

Static Ad & Short-Form Concepting
• Generate original concepts for static ads and scroll-stopping visual creatives
• Define messaging hierarchies and direct creative layout for maximum clarity and impact
• Collaborate with designers to bring creative ideas to life efficiently and effectively

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AI-Enabled Workflow

You should be comfortable using AI tools to streamline and enhance creative production. Tools we currently use include:
• Arcads – for idea generation and creative structuring
• ElevenLabs – for professional-quality voiceovers
• ChatGPT – for rapid ideation, iteration, and version testing
And more

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What You Bring
• 3+ years of experience in creative strategy or direct-response content production
• A track record of developing successful ad creatives for DTC brands (ideally in wellness/supplements)
• Strong writing skills, particularly for hooks, headlines, and performance-based scripts
• Deep understanding of how creative impacts performance metrics (CTR, CVR, ROAS)
• Ability to extract actionable insights from ad data and use them to guide creative direction
• Strong collaboration skills – able to work efficiently with designers, editors, and media buyers

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Project Scope
• Initial project: develop creative strategy and lead execution for a new paid media campaign
• Flexible remote work, clear deliverables
• High potential for ongoing work based on performance

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To Apply

Please include:
1. A portfolio of ad creatives you’ve developed (ideally with performance context)
2. A brief description of your creative strategy process
3. Examples of campaigns where your work led to improved performance

???? Competitive hourly rate based on experience. Bonus opportunities for high-performing assets.