Ad Management Specialist

Ad Management Specialist
Torque Management

Torque Management is a dynamic and innovative company specializing in outsourced sales and marketing activities. We're seeking a talented Ad Management Specialist to join our team and drive our digital advertising efforts to new heights.

Job Overview
As an Ad Management Specialist at Torque Management, you'll be responsible for overseeing and optimizing ad campaigns across major platforms. This role requires a strategic thinker with hands-on experience in digital advertising, ensuring our campaigns deliver maximum ROI through data-driven decisions.

Key Responsibilities

- Develop, launch, and manage ad campaigns on Meta (Facebook/Instagram) and Google Ads platforms.
- Monitor campaign performance, adjust bids, targeting, and creatives to optimize results.
- Generate detailed reports on ad spend, performance metrics (e.g., CTR, CPC, ROAS), and insights to inform stakeholders.
- Analyze data to identify trends, opportunities, and areas for improvement in ad strategies.
- Collaborate with marketing and creative teams to align ads with overall business goals.
- Stay updated on platform updates, best practices, and emerging trends in digital advertising.
- Explore and implement campaigns on additional platforms (e.g., LinkedIn, TikTok, or others) as opportunities arise.

Requirements

- Minimum of 2 years of hands-on experience managing ad campaigns on Meta and Google platforms.
- Deep understanding of ad management tools, targeting options, A/B testing, and optimization techniques on these platforms.
- Proven ability to generate, interpret, and manage reports related to ad spend and performance analytics.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or similar.
- Experience with other advertising platforms (e.g., LinkedIn, TikTok, Amazon Ads) is a bonus.
- Excellent English communication skills and the ability to present data-driven insights clearly.
- Bachelor's degree in Marketing, Business, or a related field (preferred but not required).