Meta Ad Campaign Manager

We’re hiring a proven Meta Ad Campaign Manager to take full ownership of paid media execution across our info-product and coaching client accounts. These are not eCom stores — you’ll be working with personal brands, online education offers, and high-performance coaching businesses. Funnels include VSLs, lead magnets, call bookings, and low-ticket entry products.

Your job: launch, scale, and maintain performance-driven campaigns that generate cost-effective leads and buyers. We’ll provide the strategy and creative direction — you run the backend with precision.

This is for someone who knows direct response, understands funnel psychology, and can keep ad accounts clean, compliant, and converting.

Key Responsibilities
• Launch, manage, and optimise Meta campaigns for funnels such as:
• VSL ? Booked Call ? High-Ticket Close
• Lead Magnet ? Email Nurture ? Call/Low Ticket
• £27–97 Front-End Offers (Ascension Funnels)
• Monitor performance daily and keep cost per lead, booked call, or purchase within target.
• Run structured creative and audience tests (cold hooks, warm retargeting, urgency, proof, testimonials, etc.).
• Diagnose spend drops, creative fatigue, ad rejections, and funnel breakpoints.
• Provide clean weekly reporting: CPA, ROAS, CTR, CPM, CVR — broken down by creative/audience/funnel stage.
• Liaise with copywriters, funnel builders, and strategists to flag issues and opportunities.
• Maintain campaign hygiene: naming conventions, budgets, placements, structure.

Requirements
• Minimum 2 years running direct response Meta Ads (info products, coaching, lead gen, or expert brands).
• Comfortable running both TOF and BOF campaigns with multiple creative angles.
• Strong knowledge of Facebook Ads Manager, custom audiences, pixel events, UTM tracking.
• Experience with call funnels (Calendly/GoHighLevel), checkout funnels (ClickFunnels, ThriveCart, etc.).
• Data-first thinking — you make decisions fro ---------- trics, not opinions.
• Can work independently, hit deadlines, and flag issues without being chased.

Bonus Experience
• Familiar with Hyros, Triple Whale, or GA4 attribution.
• Comfortable using Slack, Google Sheets, Notion, ClickUp.
• Experience with high-ticket coaching offers, expert VSL funnels, or low-ticket front-end tripwires.

This Role Is Not For You If:
• You’ve only run eCom or brand awareness campaigns.
• You’re not confident optimising lead funnels or diagnosing drop-offs.
• You need step-by-step instructions every time.