Digital Marketing Manager - Business Development Manager

Join Our Vibrant Team at Alliance!
At Alliance, we’re not just building a brand—we’re shaping the future of inspections and audits with creativity, innovation, and trust. As a trusted leader in our field, we’re seeking a Digital Marketing Manager with a passion for digital business development to join our dynamic team. You’ll work side-by-side with our executive team and managers, driving brand awareness and expanding our client base through cutting-edge digital strategies. If you’re enthusiastic, creative, and ready to grow with a supportive company, we can’t wait to welcome you!

About the Role
As our Digital Marketing Manager, you’ll wear two hats: crafting innovative digital marketing campaigns and spearheading business development initiatives. You’ll collaborate closely with our executive team and managers to align strategies with our vision of increasing brand recognition and growing our client base. This is an exciting opportunity to leverage AI-powered tools, modern platforms, and your expertise to make a tangible impact in a niche industry.

Key Responsibilities

Digital Marketing Strategy:
Develop and manage a dynamic digital marketing plan across web, email marketing, social media, and SEO to boost brand awareness and client acquisition.

Create engaging content for platforms like Facebook, LinkedIn, X, TikTok, and YouTube, ensuring consistent brand messaging.
Utilize no-code website builders like Dorik or Webflow to create or optimize landing pages, integrating AI-generated content from Grok for compelling copy and design ideas.

Implement SEO best practices to improve organic reach and drive traffic to our website.
Digital Business Development:

Collaborate with executives to identify new digital opportunities, partnerships, and client segments to expand our market presence.

Use Albato or Latenode to connect Grok with CRMs like Salesforce or HubSpot, automating lead nurturing and customer engagement workflows.

Leverage Grok (via ---------- or X app) to analyze real-time trends on X and other platforms, informing strategic business decisions.

Analytics and Reporting:
Track campaign performance using Metricool for comprehensive analytics across Instagram, Facebook, TikTok, LinkedIn, and YouTube.

Implement URLgenius to create trackable deep links for social campaigns, integrating with Meta Pixel and Google Analytics for precise user behavior insights.

Deliver weekly trend analysis reports to managers and executives, using Grok to interpret real-time data and recommend actionable strategies.

AI-Driven Innovation:
Utilize AI tools like Grok (via x.ai/api) and ChatGPT to create content, automate workflows, and enhance customer interactions through AI agents.

Integrate Voiceflow to build conversational AI chatbots for our website or social channels, connected to Grok for intelligent responses.

Demonstrate past success with AI tools to streamline marketing and business development processes (highly valued).
What We’re Looking For
Experience and Skills:

Proven expertise in managing digital marketing campaigns across Facebook, LinkedIn, X, TikTok, and YouTube.
Hands-on experience with tools like Dorik, Webflow, Metricool, URLgenius, Albato, Latenode, and Voiceflow.
Strong understanding of SEO, email marketing, and web analytics (e.g., Google Analytics, Meta Pixel).

Familiarity with AI tools like Grok and ChatGPT, with a track record of using AI to drive marketing or business outcomes (preferred).
Excellent communication and collaboration skills to work with executives and cross-functional teams.

Qualities:
-Sales focused, high sense of urgency, and abilities to bring new ideas to the new department.
-Creative, enthusiastic, and adaptable, with a passion for learning about our niche industry.
-Analytical mindset, comfortable delivering data-driven insights through weekly trend reports.
-Team player who thrives in a supportive, innovative environment and is excited to contribute to our growth.

Why Join Alliance?
Trusted and Supportive Culture: We’re a company that values integrity, collaboration, and your professional growth. You’ll feel welcomed and empowered from day one.
Impactful Work: Play a pivotal role in shaping our brand and expanding our reach in a growing industry.