Experienced SaaS Sales Representative (With Digital Marketing Skills)

About the Role:
We are looking for a highly motivated Sales Representative with digital marketing expertise to drive SaaS product sales while managing advertising and content strategies. You will be responsible for closing deals, creating ad campaigns, and creating persuasive content to attract and convert leads.

Key Responsibilities:

Sales & Lead Generation:
Prospect, qualify, and close sales for our B2B SaaS.
Conduct demos, follow-ups, and negotiations to convert leads into paying customers.
Use CRM tools (HubSpot, Salesforce, etc.) to track leads and sales pipelines.
Develop and execute outbound & inbound sales strategies (cold emails, LinkedIn outreach, retargeting ads).

Digital Marketing & Advertising:
Create paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads) to generate leads.
Optimize ad performance based on ROI, CTR, and conversion metrics.
Create and schedule engaging social media content (posts, videos, carousels) to nurture leads.

Content Creation:
Write high-converting sales copy, email sequences, and ad creatives.
Develop blog posts, case studies, and landing pages to support SEO & lead generation.
Produce visual content (banners, videos, infographics).

Requirements:

? Proven SaaS sales experience (with a track record of meeting/exceeding targets).
? Strong digital marketing skills (Meta/Google Ads, social media management).
? Excellent copywriting & communication skills (for ads, emails, and sales pitches).
? Data-driven mindset – ability to analyze metrics and optimize campaigns.
? Self-motivated, proactive, and able to work independently.
? Familiarity with CRM tools, LinkedIn Sales Navigator, and analytics platforms.

Nice-to-Have (Bonus Skills):
Basic graphic design (Canva, Adobe) or video editing skills.
Experience with email marketing (Mailchimp, ActiveCampaign).
Knowledge of SEO and content marketing.