Social Media Content Creator & Strategist

I’m Vidhi—a multi-business entrepreneur based in California. I run several purpose-driven brands across weddings, e-commerce, and education:

-The Marigold Company – a luxury wedding planning firm specializing in South Asian and fusion weddings
-The Vidhi Edit – my personal brand documenting life, business, and my upcoming course for aspiring wedding planners


What I’m Looking For:
I’m seeking a proactive, creative, and strategic Social Media Content Creator & Growth Assistant to manage and grow multiple social media accounts across all my brands. This includes editing both short-form and long-form video content and posting across multiple platforms with consistency, creativity, and strategy.

Responsibilities:
• Turn provided brand/media assets into engaging, on-brand content (Reels, posts, carousels, stories, long-form videos, captions)
• Edit and post longer videos for YouTube, including basic intros/outros, captions, and descriptions
• Create short-form content for Instagram Reels, TikTok, YouTube Shorts, and Pinterest Idea Pins
• Schedule and publish content using tools like Later or directly via platform portals
• Write compelling captions with strong hooks and strategic CTAs
• Stay up-to-date with 2025 content trends and recommend viral, relevant ideas
• Analyze content performance and suggest data-backed improvements
• Repurpose longer-form footage into short, punchy clips optimized for each platform
• Ensure brand consistency across all platforms and accounts

Must-Have Skills:
• Strong understanding of platform-specific strategies for growth on Instagram, TikTok, YouTube Shorts, Pinterest, and YouTube (long-form)
• Proficiency in content editing tools like CapCut, Canva, Adobe Premiere, or similar
• Excellent English writing skills with the ability to match different brand voices and tones
• Creative eye for visual aesthetics, storytelling, and formatting across formats
• Ability to manage multiple brand accounts with distinct content styles
• Organized and deadline-driven with strong communication skills

You’ll Thrive If You:
• Are passionate about storytelling, purpose-driven brands, and cultural content
• Have experience supporting entrepreneurs and managing multi-brand ecosystems
• Understand the importance of native content and organic audience building
• Are proactive in suggesting new ideas and excited to build something long-term

Commitment:
• 15-20 hours of commitment required (potential to become full-time position in the future)
• Flexible schedule with some overlap with Pacific Time preferred

To Apply:
Please send:
1. A short cover letter sharing why you’d be a great fit
2. Your resume or portfolio
3. Links to social accounts and YouTube channels you’ve worked on
4. A sample YouTube title + short-form video idea ---------- (based on a Maui lifestyle or entrepreneurial reflection)

I’m looking for someone I can grow with. If you’re a skilled content creator who can think strategically, edit beautifully, and post effectively across platforms—I’d love to connect!

Warmly,
Vidhi