Senior SEO Manager (remote)

Location: Remote with regular collaboration on UK hours

Role overview
We are an accredited training provider based in the United Kingdom that helps people teach English at home and abroad.
This is a full-time freelance remote position supporting a UK-based company. Candidates based outside the UK must be willing to adjust working hours to allow for regular collaboration with the UK team.

You will lead and develop a team of on-page and outreach SEO specialists, owning strategy, execution and reporting. You’ll transition campaigns from traditional SEO to Generative Engine Optimisation (GEO), securing brand visibility in AI platforms (ChatGPT, Google SGE, etc.) while managing link acquisition, content optimisation, and team development. Reporting to the Head of Marketing, you will align our search approach with wider business objectives.

Leadership & team management
Coach, mentor, and performance-manage a team of SEO specialists
Set quarterly goals, develop and execute SEO roadmaps
Run weekly stand-ups and provide structured feedback
Create training plans, run weekly stand-ups and provide structured feedback that develops outreach, on-page and analytical skills

Outreach & On-page optimisation
Direct link-building campaigns that prioritise relevance, authority and link quality checks
Introduce AI tools to speed prospect research, email personalisation and success tracking
Oversee on-page SEO: Technical audits, content optimisation
Guide creation of entity-rich briefs, updated metadata and internal linking plans
Implement GEO strategies: Optimise content for AI citations across ChatGPT, Perplexity, Google SGE

Strategy, analysis & reporting
Publish monthly reports covering traffic, keyword tracking, leads and GEO performance.
Audit sites for technical issues and prioritise fixes with the IT team
Track competitors, algorithm shifts and emerging GEO trends to future-proof strategy

Essential skills and experience
5+ years in full-time SEO with 3+ years managing SEO teams for e-commerce or content-rich sites
Expertise in link-building, on-page and technical SEO audits
Mastery of SEO tools: Screaming Frog, Google Search Console, Ahrefs, Semrush, GA4 and WordPress
Leadership proficiency: Coaching teams, communicating strategy, and performance management
Experience integrating AI or automation into outreach or content workflows
Confident communicator who can translate complex issues for marketing, content and engineering teams
Exceptional organisational skills, able to juggle multiple projects and deadlines

Basic Requirements:
Device Specifications: Intel i5 processor or higher with a minimum of 8GB RAM
Equipment: Webcam, speakers, and a microphone or headphones
Internet Speed: Minimum of 100Mbps with a backup connection in case of outages
• Excellent verbal and written communication skills in English are essential

To apply, please include:
Your CV or Resume
A short cover letter describing your SEO experience
Any links to websites or SEO campaigns you’ve worked on
Your SE Ranking and technical audit experience
Please send a 1-minute introductory video (preferably)

To apply, please send your CV to ----------
(Note: DO NOT SEND YOUR APPLICATION through our websites, other emails or social media platforms. FAILURE TO COMPLY WITH THIS INSTRUCTION may result in DISQUALIFICATION)