Email Marketing/Data Extraction

Role Overview
As our Part-Time Email Marketing Manager, you will be responsible for overseeing the end-to-end execution of our email marketing campaigns using GoHighLevel (GHL). This includes managing data extraction and refinement, setting up and launching campaigns, monitoring performance metrics, and maintaining accurate lead tracking within the CRM.

Key Responsibilities

Email Campaign Management
Build, test, and launch email campaigns via GoHighLevel.
Monitor and optimize campaigns for deliverability, engagement, and conversions.
Manage email sequences, trigger logic, and automation workflows.
Data Handling
Extract and clean contact data from various sources.
Enrich lists with missing or valuable segmentation details.
Ensure GDPR/CAN-SPAM compliant practices.
Lead Tracking & CRM Management
Track email engagement and campaign-generated leads inside GHL.
Maintain accurate records of lead interactions and pipeline status.
Collaborate with the sales team for lead handoff and follow-up optimization.
Analytics & Reporting
Create weekly reports on open rates, CTRs, replies, conversions, and unsubscribes.
Provide strategic insights and suggestions for performance improvement.
Flag and investigate deliverability issues or spam risks.