Senior Digital Strategist

Job Title: Senior Digital Strategist
Company: DGreat Solutions ( South Australia Based)
Location: Remote (Global) with preference for AEST/EST/PST timezone overlap
Employment Type: Full-time or Contract
Experience Level: 7+ years in performance-driven digital strategy

About the Role

We're seeking a data-obsessed Digital Strategist who lives at the intersection of paid media, SEO, and conversion optimization. You'll architect growth blueprints for enterprise clients - not just theories, but battle-tested strategies that scale revenue predictably.

Core Responsibilities

1. Holistic Digital Strategy Development

Audit existing digital ecosystems (paid/organic/owned) to identify $100k+ opportunities
Build 12-month growth roadmaps balancing short-term wins with long-term authority
Design cross-channel playbooks (Meta/Google/TikTok + SEO + CRO synergy)
2. Performance Leadership

Own client KPIs: CAC payback periods, MER, and LTV:CAC ratios
Implement proprietary frameworks for:
High-velocity lead gen
E-commerce profit scaling
B2B pipeline acceleration
Conduct quarterly "Growth Sprints" to force-multiply results
3. Team Orchestration

Lead pods of specialists (paid media, SEO, creative) with clear OKRs
Develop playbooks to turn strategies into executable tactics
Host monthly "War Rooms" to dissect wins/losses
4. Market Intelligence

Maintain pulse on platform algo shifts (Google/Meta)
Reverse-engineer competitor growth loops
Pressure-test emerging channels (CTV, Reddit, podcast ads)
Who We Need

? Proven Portfolio

3+ case studies showing 7-figure revenue impact
Experience with $500k+ annual ad budgets
? Technical Mastery

Fluency in:
Attribution modeling (MMM, MTA)
GA4/BI dashboards
Experiment design (A/B/n testing)
? Leadership DNA

Can distill complexity into 1-page strategic briefs
Thrives in ambiguity with limited data
Builds cult-like followings among client stakeholders