Campaign Launcher

ROLE
As our Campaign Launcher, your mission is to take ready-made creatives (videos/images) and turn them into live, structured ad campaigns on Facebook and Instagram. You’ll handle everything from setting up campaigns to testing different variations, all based on clear instructions and past performance. You'll work closely with the editor (and directly with the founder) to ensure our ads are launched daily, tested properly, and optimized for performance. Your work will help increase test velocity, reduce launch errors, and bring in data we can act on fast.

RESPONSIBILITIES
• Launch and schedule daily ad campaigns on Facebook Ads Manager using provided creatives and ad copy
• Set up campaigns, ad sets, and ads using our standard naming conventions and testing structures (ABO/CBO)
• Upload and organize assets, paste in approved copy, assign correct thumbnails, captions, links, and tracking parameters
• Perform a thorough pre-launch check (QA): confirm all settings, copy, links, targeting, budgets, and creative assets
• Monitor campaign approval status, delivery, and flag any issues like rejections or under-delivery
• Fix flagged ad rejections using our special method (training will be provided) to get ads approved and live faster
• Keep a clear record of all campaigns launched: include creative used, objective, audience, and date
• Communicate daily with the founder for new priorities, launch updates, and feedback on performance
• Follow and improve SOPs to streamline the launch process as we scale