VA and Outreach Specialist

We are seeking a detail-oriented and proactive VA and Outreach Specialist to support our link-building and brand visibility efforts. The ideal candidate will be responsible for building and managing a curated media list, engaging with relevant journalists and influencers on social media, handling HARO queries, posting on platforms like Reddit and Quora, and identifying relevant directories for submissions.

Key Responsibilities:
1. Media List Creation & Management
Research and build a segmented, up-to-date media list of journalists, bloggers, and influencers based on niche and publication relevance.
Organize contacts by beat, publication, engagement status, and response likelihood.
Regularly update and clean the media database.

2. Social Media Prospect Nurturing
Follow and engage with journalists, bloggers, and key ---------- on platforms like Twitter, LinkedIn, and Instagram.
Like, comment, and share relevant posts to build rapport before outreach.

3. HARO & Journalist Query Management
Monitor HARO, Qwoted, and other journalist query platforms.
Craft timely, well-researched pitches on behalf of our subject matter experts.
Track submissions, wins, and response rates.

4. Reddit, Quora, and Forum Engagement
Participate in relevant discussions on platforms like Reddit, Quora, and niche forums.
Provide value-driven answers and subtly promote our brand where appropriate.
Monitor reputation and flag any trending or sensitive topics related to our niche.

5. Directory Submissions & Profile Listings
Identify high-authority and relevant directories for the brand.
Create and manage consistent NAP (Name, Address, Phone) listings.
Ensure all submissions are optimized and properly categorized.

6. Reporting & Coordination
Maintain weekly reports of outreach activities, responses, placements, and pending follow-ups.
Collaborate with the content, SEO, and social media teams to align messaging and strategy.
Use tools like BuzzStream, ---------- , HARO, and spreadsheets to manage workflows.

Who We're Looking For:
Relevant Experience: 2-3 years
Strong written communication skills and a knack for personalized, persuasive outreach.
Comfortable with social media platforms and basic engagement strategies.
Experience with Reddit/Quora/forum etiquette
Highly organized and detail-oriented – You love keeping things in order
Tech-savvy – Comfortable using or learning Digital PR and Marketing Tools
Proactive and self-motivated – You don’t wait for instructions; you take initiative

Bonus If You Have:
Experience in similar roles